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Lets explore 106 epic website ideas for launching a money making blog.

106 Great Website Ideas For Launching A Money Making Blog

December 22, 2020/in Blogging, SEO /by Wallet Squirrel

Lets explore 106 epic website ideas for launching a money making blog.

First off, this is not every idea on the planet for a website idea, but these 105 epic website ideas are a great starting point for inspiration! Your goal should be to scan this list of website ideas and find what you personally connect with. The more you connect with an idea, the better your writing will be and audiences will love that!

For most of us, our goal is to start a website so we can write about topics we enjoy and make money on the side. Each of these website ideas can be monetized in some way to do just that (BONUS: potential ways at the bottom). These website ideas are in no particular order but categorized by a similar theme.

Art Website Ideas

1. Photography Website – An entire website dedicated to all the professional and phone photography you do. You can link your Instagram and upload photos for inspiration for fellow photographers. Plus you can sell your own photography or at the very least have contact information for people to reach out to you for photography gigs.

2. Painting/Art Blog – A website idea dedicated to showcasing the art you produce. Whether it’s physical paintings, making vases, calligraphy, computer art, graffiti, jewelry art or whatever you prefer, having a website allows provides you an online home to show it all off.

3. Greeting Card Website Idea – Have a website with creative greeting card ideas. These can be either fun cartoons you’ve drawn, inspirational quotes you enjoy or creative phrases you think would be perfect. If you’re very creative, this can be a nice way to help others rather than relying on Hallmark.

4. Time-Lapse Art – You can create an entire website dedicated to the drawing process. Time-lapse drawings are hugely popular on YouTube and you can create an entire website or blog dedicated to these videos. They can be your own time-lapse drawings or a collection of the very best from around the internet. Yes, YouTube has tons of these, but your website could be of the very best ones!

Car Website Ideas

5. Car Website – If this is a big passion of yours, you can create an entire website dedicated to reviewing cars, sharing trends and car news. These can include photos of new models or interviews with car designers and manufacturers. There is an entire subculture dedicated to cars you can capitalize on. On the bonus, if you get big enough you could be invited to car shows and special events!

6. Specific Car Website – Maybe you want to focus in on a specific car (like a Subaru Crosstrek). There are entire forums on car models that talk about parts to help fellow car nerds and updates on the model. The more specific you get, the higher you can rank in Google.

Career Website Ideas

Lets explore 106 epic website ideas for launching a money making blog.

7. Career Guide – Talk about your specific career or dream career. Focus on the industry, trends, training are more.

8. Job Search Website – You could create a specific job search website for people like Graphic Designers. This could include articles on interview questions for graphic designers, portfolio tips, questions about salaries and you could even embed a job search engine like Indeed into your website so people could post and find jobs. It could be the most helpful website for that profession. It can be any profession you want!

9. Resume & Portfolio Website – Show a collection of impressive resumes ideas that help people decide what to include in their own resumes and how to format them. You can also include creative portfolio options for creative-minded people like graphic designers, architects, and coders.

10. Copywriting & Writer Blog – Maybe you’re excellent at grammar and have a strong desire to make the world a more grammatically appropriate place. Write articles and create videos on teaching people the appropriate times to use effect vs affect and other common grammatical tips!

11. Business Entrepreneurship Blog – You could write about your own progress of building a start-up or share helpful business tips for others starting their own business. This could include how to write a business plan, validate your idea, set up a marketing strategy, getting ready for launch day and more!

12. Leadership Website – If you love all those self-help books (and most people do) maybe you can start a collection of the best life and leadership advice ever offered. Often it helps to tell stories and life lessons for people to connect with. You can have an entire Leadership Website to help people reach their goals!

Comedy Website Ideas

13. Website of hilarious memes and GIFs – start an epic collection of memes and maybe even let people create their own memes.

14. Comedy Website – A collection of funny jokes, videos, and social media that make you laugh.

15. Viral Video Website – It could be fun to share all the most viral videos on one website. Buzzfeed started like this and many similar websites have grown in popularity following this model.

16. Popular Myths – Write about the popular myths most people believe and help people understand why they’re myths and how they were created. These are great fun entertainment!

Education Website Ideas

17. Education Website for Kids – Teach kids about life skills like balancing a checkbook, finding references for articles to identify fake news, teaching them how to add or subtract. If you have an education mindset this could be a great educational resource for parents, teachers or anyone.

18. History Website – Focus on a specific year or influential people in history. Lots of options to deep dive into historical events.

Lets explore 106 epic website ideas for launching a money making blog.

19. Book Review Website – Share your thoughts on books you’ve read and books you want to read. You can bet other people want to know if a book is good before they spend hours reading.

20. Biography Website – Maybe you’re a huge fan of Abraham Lincoln and you want to write an entire website about the life and adventures of Abraham Lincoln. You can share how those life choices affected history and everyone to this very day. It could be about Nicolas Tesla, Benjamin Franklin or Amelia Earhart. It can even be the biography and history of a specific place like Paris, really anything or anyone you fancy.

21. In-Depth Research Blog – Do a deep dive into a specific topic like how phones work. However, no matter what topic you

choose to write about, think about how the website will grow after you explain everything about your topic.

22. Coding Website – Coding is a skill that leads to high paying jobs, so people all over are wanting to learn. Create a website that teaches people how to code, resources to find more about coding, how it works and what people need. These websites are in high demand and if you have a unique background in coding or strong interest in coding, you could be the perfect person to start this.

23. Science Experiments – Science experiment videos on YouTube have tons of views because people constantly marvel at all the different chemical reactions we can create. Maybe a website dedicated fun science experiments you can do at home and show videos of how they work with articles explaining complex processes in a fun way. This can be great for all ages.

24. Interview Interesting People Website – This could be in addition to a great podcast you’ve been thinking about. Interview interesting people and showcase those articles and videos on your own website.

25. How Social Media Works – Lots of people don’t know the difference between Snapchat and Instagram or Facebook and Twitter. Help break down these barriers and share best practices for each social media platform like best images sizes for each and text length requirements. Your blog can help people learn more about social media and a resource for social media experts to share the best tips.

26. What is Blockchain Website – Explain what it is, follow prices and trends. Lots of people are curious about this subject but have no idea what it is or how it works.

27. Quote of the Day or Inspirational Quotes – Create an online collection of famous quotes that you can add on mugs, t-shirts and other memorabilia. Or simply create a website that features all the best quotes from history.

28. On This Day Website – There are some websites like this, but create your own fun trivia for each day of the year.

29. Odds Website – How likely is it to get hit by lightning, win the lottery, etc.

30. News Website – Maybe start your own news website that only shows articles that have already been fact-checked.

31. Resource Website – Explain different topics like how data privacy works

Entertainment Website Ideas

Lets explore 106 epic website ideas for launching a money making blog. 32. Movie Review Website Idea – Become a film critic with your own website where you share movie reviews. Who knows, if you get big enough you could be invited to red carpet events.

33. Movie Genre – This could be a website about superhero movies or horror movies. Write about a specific movie genre so you’re more focused on your writing. There are entire podcasts dedicated to just superhero movies, so what’s stopping you from building a whole website on that topic or any other specific genre of movie?

34. TV Review Website Idea – Review tv or streaming sites like Amazon Prime. You can even start a podcast on what you think of each episode. Since we have more tv content than ever before, people need help curating their tv selections. You could be that person!

Fashion Website Idea

35. Fashion Blog – Go Instagram crazy blogging about the coolest boutique clothing stores in your neighborhood or show off your own great style! Doesn’t everyone on Instagram want to be a fashion model blogger? Now start a creative website to be a home for all your content.

36. Fashion History – So many people are focused on the latest and hippest, but people often forget about all the styles and brands that came before that influenced our styles today. Write about the fashion cycles and help predict the next trends!

Finance Website Ideas

37. Personal Finance Blog – Create your own blog (like Wallet Squirrel) teaching people new ways to use their money for investing, setting up a bank account or paying off credit cards.

Food Website Ideas

38. Excellent Food Website – Document everything delicious you’ve eaten and build up a food critic audience.

Lets explore 106 epic website ideas for launching a money making blog.

39. Recipe Website – If you have lots of amazing and delicious recipes your family has gathered over the years, consider a website that shares these recipes with others. You can have videos of you cooking and other people can contribute their favorite recipes as well.

40. How Food Works – Share with people how food is made, processed and delivered to your home/grocery store. Helping people visualize this process will help them connect better with their local food vendors.

41. Craft Beer – Share the different craft beers you’ve tasted. Rate them on industry standards and compare them against other beers new and old. Other people may find this really useful and beer companies would likely want to sponsor you and your choices.

42. Cocktail Website – Write about all the crazy cocktails in the world and what goes into them. You can identify cocktails, their recipes, ingredients, techniques and even share detailed history on each drink. Plus it’s a great excuse to try them all!

Gaming Website Ideas

Lets explore 106 epic website ideas for launching a money making blog. 43. Video Game Website – You can write about your favorite video games specializing shooting games like Call of Duty or RPG games like Diablo or even something more niche like mobile games. Write about what you like about them and you could be invited to beta events for gaming companies.

44. Video Game System Website – Maybe you only play Xbox and can’t afford a PlayStation. You can create an entire website dedicated to Xbox games with run-throughs, suggestions, and reviews.

Health Website Ideas

45. Hiking Website – Share cool hiking locations and photos with tips and tricks to get around. You can suggest gear and get affiliate commission if anyone buys from your website.

46. Running Website – Share your progress running and tips that help keep you motivated. You can even break off into healthy foods and route suggestions for new runners.

47. Biking Website  – Follow bike trends and share how each part of the bike affects your journey. Keep up with races in your area and leaders in your industry.

48. Rock Climbing Website – Talk about what it takes for someone new to rock climbing and how to progress. Share different footholds and techniques to help people reach the next level. You can sell rock climbing equipment or add a subscription to your website for the best climbing areas in your region.

49. Yoga/Meditation – If you’re someone who is big into Yoga, you can create an entire hub about Yoga, it’s benefits and styles. You can share videos on how to meditate and the different moves to learn. Later you can sell yoga mats, water bottles and yoga gear on your website!

50. Weight Loss Blog – Track your own weight loss journey and share the tips that help keep you focused on your goals.

51. Exercise Website – Follow your exercise journey with great suggestions on new workouts and the different muscles you’re working on. This is a great idea if you know a lot about working out or you’re really determined to learn more and write about your progress.

52. Diet Website – Share how many different diets are out there and what works for you and others.

53. Sports Drink Website – Maybe you hate water but can’t find good replacements to the sugary sports drinks on the market. You can use this as an opportunity to experiment with different sports drinks and how they affect the body based on ingredients and experiments. Basically share your experiences finding new alternatives.

Hobby Website Ideas

54. Collection Website – Keep track of your 104 cookie jars or 92 hot wheel car collection with a dedicated website other enthusiasts can view and enjoy.

55. Card Collection Website – Baseball, Magic The Gathering, Pokémon and lots of different cards out there.

Lets explore 106 epic website ideas for launching a money making blog.

56. Celebrity Website – Follow celebrities and be your own paparazzi. Maybe you’ll get popular enough to attend a red carpet event. It can be like a fan club.

57. Experiment Website – Start an experiment like restoring an old car and document everything you do so people can learn from your experiences.

58. Fanfiction Website – There are lots of websites dedicated to fan fiction about anything from Harry Potter to Supernatural. Create your own online space where people can share their stories.

59. Fishing / Hunting Website – If this is what you’re into, share great hunting products and advice from fellow hunters.

60. Gardening – Many people have a passion for gardening and often find themselves looking toward the internet for inspiration and tips. If you’re someone who also shares this passion, you could share trends, photos of your gardens, or progress of your plants growing. You could make money selling gardening tools or start a subscription service for fellow gardeners to connect!

61. DIY Website – About different DIY (Do It Yourself) ideas you have. Always make sure you have photos. These can be anything from crafts to household projects.

62. Selling Handmade Items – Do you create your own jewelry or sculptures? You may already have an Esty page (or something similar), but it’s a dramatic improvement if you have your own website. Plus websites like Amazon and Esty rank your items higher if you have links (like your own website) linking to your Esty/Amazon page.

63. Party Decorating Website Ideas – This could be like a Pinterest Page, but focusing on different party decorating ideas.

64. Poetry Website – Create a collection of famous poems, your own poems and a place other people can contribute their own poems. You can have your own bohemian website of poetry.

65. Cosplay Website – Host an entire collection of the best cosplay costumes from all different comic and themed conventions. Share the very best and create a community of like-minded fans.

66. Technology Blog – If you’re someone who enjoys the latest technology and toys, this could be an excellent website idea. You’ll enjoy the research and writing about the latest technology in the world like artificial intelligence, nanotechnology and more!

67. Drones – Let’s face it, drones are cool. They are robots that fly. There are new technology for drones every day, drone races all over and cool photography shot all the time. You can create an entire website focused on any sort of drone perspective you want!

68. Repair Blog – Repair computers, phones, etc. Help people learn how to repair their own things.

Lifestyle Website Ideas 

69. Astrology Website – Make up your own horoscopes. These can be as funny or as serious as you’d like.

70. Dream Interpterion – Write about what dreams mean and what they symbolize. Everyone has dreams and lots of people are curious about what they mean. You can help lead them to an answer.

Lets explore 106 epic website ideas for launching a money making blog. 71. Makeup Website – Make up tutorials on YouTube are incredibly popular. Start a website that takes the best of the best, plus your own lessons learned.

72. Natural Healing Website – Medication, herbs, healing crystals. I honestly don’t know much about it, but you might.

73. Kids and Parent Life Website – Lots of parents in this day and age document every part of their kid’s life on social media. Create your own website to share your photos and lessons learned and make money from it.

74. Mom Blog – These have been hugely popular lately as the struggles to balance life as a mom are difficult. These blogs share the inside struggles of being a mom and raising good kids. For many, this is entirely uncharted territory, so any advice is welcomed! It can cover everything from relationship advice to long distance relationship gifts for affiliate income.

75. Dad Blog – In a similar manner, you could write about life being a dad. You may be working full-time with kids or a stay-at-home dad. Either way, you have lots of responsibilities and worries that other dads can relate to. Help them by sharing your own experiences and use this as your own personal therapy.

76. Pet Website – Dedicate an entire website to epic videos of cats, dogs or both.

77. Website of a Pet – Take a different approach and write as if you were your pet. You could share the Instagram that’s entirely dedicated to your lovable pet and have them comment on their favorite food and toys. This could be a comedic blog from the perspective of your dog, cat, etc.

78. Personal Blog – In all honestly any blog you start is a bit of a personal blog, but this is more intimate sharing your thoughts and feelings in the world. It’s very 90’s and I don’t recommend it to make money, but it works for some people.

79. Home Decoration – Can anyone say farmhouse style?

80. Apartment Life – In this economy, most people are renting since they can’t afford a house. These people are looking for creative organizing solutions, food options on a budget and tips/tricks for apartment life. If you’re someone going through these struggles, or have lots of experience in this area, this website idea could be a great idea. Also great therapy for writing about your past struggles (others can learn from).

81. Sustainability Lifestyle – Teach others how to be green on a budget and save the world. Most people would agree that saving the earth is a good thing, they just need to be shown how. Often it feels very complicated but if you can provide easy, bite-sized information on how to achieve this, people will be grateful!

82. Learn a New Language Website – Share the struggles and success of learning a new language. Review language apps out there.

83. Famous People Net Worth – Track how much each celebrity is worth. It’s something I’m always curious about.

84. Coupon Website – There are a couple coupon websites out there, but they’re not great.

85. Local Events – If you’re someone who knows all the ins and outs of your community, perhaps you could create your own online hub of community events. It can be the go-to resource for people in your area to know about what’s happening.

86. Cultural Events – If you’re in the know about all your community’s cultural events, you could set up an online space to share all of these with your community.

Music Website Ideas

Lets explore 106 epic website ideas for launching a money making blog. 87. Music Website – A website dedicated to singing, instruments, music videos.

88. Genre Music Website – Focus on a specific genre of music. Going all the way into the history of the music and how those events inspired today’s styles.

89. Song Recommendations – If you’re someone who always knows the latest and coolest songs maybe you want to create your own brand website that helps people discover new music. You can be better than any Spotify or Amazon Music’s random selections. You can email people weekly new song ideas and get feedback from what people connect with!

90. Teaching Singing/Instruments – Maybe you want to focus on teaching a skill in singing or a new instrument. Write as if you were speaking to an absolute beginner how to sing or play an instrument like the guitar or drums. You can create videos, helpful photos and provide insight from your own experiences.

Non-Profit Website Ideas

91. Charity Website/Donation Website – If you’re someone who enjoys helping out local charities and non-profits, perhaps you can create your own online donation website to support them. Or set up an website to better help educate people about the cause.

Sport Website Ideas

92. Sports Website – write about a specific sports team or generic sport you love.

93. Fantasy Football/Sports Website – Dedicate your website to helping people with Fantasy Football and the growing Fantasy Sport trends. People are hungry for this information, especially if it’ll help them win. If you’re knowledgeable in this area, perhaps you have something to offer.

Travel Website Ideas

Lets explore 106 epic website ideas for launching a money making blog. 94. Adventure Blog – If you’re an outgoing person you can share different adventures like Ziplining, City Scavenger Hunts, Go-Carts and other activities.

95. Travel Blog – Talk about all the vacations you want to go on, how they would be planned, budgeted and enjoyed. As you build up an audience you could be making money (or save your own money) to finally go on all these trips!

96. City Architecture – If you have an interest in architecture, you can write about all the different styles of architecture around the world, what it inspired it and pictures of what it looks like. These could inspire other designers from around the world from your website.

Wedding Website Ideas

97. Wedding Website – This is the most important day in many people’s lives, but it’s not something most people have ever done or planned for. Help them with all the steps it takes to have a wonderful wedding from an exquisite bridal party, to coordinating food vendors to reserving venues. Any helpful advice could drastically help a new wedding couple.

Miscellaneous Website Ideas

Lets explore 106 epic website ideas for launching a money making blog. 98. Best Of Website – Share the best of anything. The best headphones, the best paintings in the world, the best parkour moves on the internet, anything.

99. How To Website – Narrow down on “How To” videos and articles to help people with their own projects. Like How To jailbreak a phone, or how to change the oil in your car.

100. Review Website – Review a specific product like podcast microphones or review dog houses. Help people compare products or services to make the best decision.

101. Niche Website – Write about a specific niche like Podcasting. You can talk about how to purchase and set up a microphone, how to record episodes and upload online. There is lots you can expand on like get guests to come onto your show or any niche topic you enjoy.

102. Social Experiment – Maybe you’re really curious to conduct a social experiment and share the results on a website. You can videotape you saying compliments to everyone you meet and see how it affects your relationship and their relationship for the rest of the day. The ideas are up to you!

103. Polling and Survey Website – Allow people to take surveys and polling like Doodle or SurveyMonkey.

104. Online Quizzes – Like a Harry Potter House Sorting Quiz or the BuzzFeed quizzes that help you understand which marvel superhero you would be. These are fun!

105. Online Forum – Something like Reddit. Reddit is the 7th most popular website on the internet. You can have your forum be very specific like comic book superheroes or generally broad. However the more specific you get, the easier it will be to build an audience.

106. Directory – Create a site of all your favorite local businesses or resources.

What’s Next?

If you really connected with any of these website ideas, you’re halfway there! Honestly, one of the biggest challenges is finding a website idea that energizes you and fills you with ideas. I personally suggest writing a blog post or two about the website idea now floating in your mind. Try that process and understand what it takes to write about a topic that excites you. If that feels great, then you should move forward to creating starting a website!

Speaking from personal experience, websites and blogs aren’t super complicated. In fact, it really only takes about 5 minutes to start a blog (this is how I set up my last 6 websites). I use WordPress since most of the internet does and it’s so easy, most elementary school students have their own WordPress websites.

How To Start A $5K Blog
Free Email Course

A free step by step course with Andrew Kraemer looking at examples of blogs making over $5k, how to set up your own blog and what you need to do to get more traffic. 

Join us to get wonderful blogging tips and access to this amazing course! 

I will guard your email with my life. Check your inbox. =)

The last trick is to monetize your blog, so all your writing actually pays off. There are a couple of different ways to make money from your blog, so think about it now so you can plan your blog for the future.

  1. Ads – Get paid if people see or click ads on your website (When first starting out, Google Adwords are great for beginners. You just add some lines of code on your website and it automatically works). Check out our Income Reports to see how much Ad Revenue this site has made with ads.
  2. Affiliate Links – Get paid if people buy products you link to on your website (here are 108 of the best affiliate programs). If you’re curious what this looks like, here are 50 examples of affiliate websites making money in a niche.
  3. Create & Sell Online Courses – If you’re spending all this time writing about a specific topic, you can easily take a couple of popular blog posts and create your own online course about a topic. You’re basically reusing your own content and putting it into a fresh light.
  4. Write and Make Money From Kindle Books – Again, you’re spending a lot of time writing content for your website/blog. You can bundle those old blog posts and create a kindle book from the content. Set up the book once and sell it online as many times as you want.
  5. Offer One-On-One Coaching/Tutoring – As you discover you write about your new website idea, you will become an expert on your subject. Plus you’ll have an entire website dedicated to your new website idea. So when people search for more information, you can sell your expertise for one-on-one coaching via online or speaking events.
Wallet Squirrel

Wallet Squirrel is a personal finance blog by best friends Andrew & Adam on how money works, building side-hustles, and the benefits of cleverly investing the profits. Featured on MSN Money, AOL Finance, and more!

www.walletsquirrel.com/

Happy Holidays from Wallet Squirrel – A Look Back at 2017

December 25, 2017/1 Comment/in Dividend Investing, Earn Extra Money, Personal Finance, SEO /by Adam

Happy Holidays from Wallet Squirrel – A Look Back at 2017

Fun fact. Did you know there are a total of 29 holidays celebrated between Thanksgiving and New Years Eve?

So on that note, we at Wallet Squirrel, would like to wish you a Merry Christmas, Happy Hannuka, or any other holiday you might be celebrating!

Andrew and I personally would like to thank every single one of you for an awesome 2017!

Because of you, in 2017 we saw a tremendous amount of growth of interest in our journey to becoming financial guru’s, investing ninjas, and financially free. You all have decided to join us on this journey as we all learn together from our personal experiences.

Today, I would like to take a look back at our more popular and well-liked posts of 2017. Let the reminiscing commence!

Side Hustling

We, like everyone else, love to find new ways to earn more money and to see how others are making money. This is why we started searching around the globe for new awesome ways to earn more money outside of our 9 to 5 jobs.

How Andrew made $1.88 Selling Stock Photography in 10 Days – Both Andrew and I wrote several articles about stock photography throughout the year. His about how he made $1.88 within 10 Days of being accepted performed the best. I still own the title for making the most money off of one photograph though, $1,000 and counting.

Earn Money While Working Out With the Achievement App – Achievement is a fun application that syncs up with all of your activities, including your tweets. You earn more points the more you walk, workout, sleep, tweet healthy thoughts, and so on. Let the point earning begin!

How to Sell Something on Craigslist and Make Money – Andrew was able to sell some old stuff on Craigslist. He walks us through the whole process from posting his items to meeting up with the buyer. Pretty cool!

I believe he sold his old guitar. Now that he has a girlfriend, I guess he doesn’t need to walk the streets of Denver serenading women anymore.

Investing

3 Reasons Why Monthly Dividends are Better – Andrew talks about why he believes that monthly dividends are better than other dividend stocks. He walks you through why you should think they are awesome too and how to find those stocks that hand out monthly dividends.

Come learn how you can learn extra money on top of the normal gains of investing.

Cost-Benefit Analysis Example to either Pay Off My Car or Invest? – Andrew was not sure if he should pay off his car or invest the extra money he had. Enter the cost-benefit analysis. He walks through his thought process and how to properly perform a cost-benefit analysis. Check out the article to

see what he ended up doing.

Latest Stock Purchases – Andrew informs us throughout the year about the latest stock purchases he makes. This is intended to help inform us all about new stocks that might interest you. This is one example of those articles.

You can look at his entire portfolio in the investments page.

Personal Finance

How to Pay Off Your Car Loan Faster – Paying off our car early freed up $405 a month! This money has been great so we can be more aggressive at paying off our student loans. This article walks through the different ways we were able to apply to pay off $7,000 in only three months.

How and What to Teach Your Kids About Money – A lot of us have young kids. One question I had was, “How should we go about teaching them about money?” So I did some research and this is what I found out.

9 Bad Spending Habits that are Killing Your Budget – We all have bad spending habits that we need to drop ASAP. For me, I had a lot! Luckily, I have a loving and patient wife that has helped me break most of these bad spending habits.

What are your bad spending habits?

Blogging

How to Start a Blog – I could not believe blogging was still so hot! I thought I was caught in an episode of How I Met Your Mother where Barney was only focused on his own blog. Well, the blogging world is still massive and still hot! It is time for you to start your very own blog!

50 Amazon Affiliate Website Examples – The money that can be made off of affiliate marketing is amazing! This article provides 50 examples to get the ideas flowing in your mind.

Are you planning on starting an affiliate niche website in 2018? Andrew is doing one!

An SEO Strategy – What Works and What Does Not – We saw a 1,500% in traffic growth during 2017. This growth mainly comes from our SEO strategy (also our Marketing Strategy). This is the perfect next step after you start your very own blog!

A New Year

I love the end of a year as it is a great time to look back on the goals you succeeded at and failed. This is the time of the year to prepare how you will concur the upcoming year.

For me personally, I do not succeed at every goal on my list. I am alright with that as long as I learn from my mistakes to make the next year the best year yet!

Next week I will dive more into this concept.

 

Cheers!

Adam

The Perfect Blog Post Photo Size for Sharing on Social Media

October 12, 2017/5 Comments/in SEO /by Wallet Squirrel

Oh my goodness, blog post photo sizes were SO confusing before I wrote this post. If you look through our older posts, they were all over the place because we made what looked pretty at any size. Now we have the data on the perfect blog post photo size for sharing on social media.

The Perfect Blog Post Image Size

Forget burying the lead, the new dimensions we’re using for our future blog posts are:

  • Horizontal – 1,024 x 512 px
  • Vertical – 800 x 1,200 px

Quick article right? Keep reading if you want to know how we came to this perfect ratio of social media and blog magic.

Apparently, this is a pretty popular ratio that many social media companies (like Buffer) and social media agencies came to through their research. I’m focusing on the ideal image size for sharing articles and photos, but if you want the ideal image size for every social media photo spot like profile photos and cover images, check out Omnicore Agency’s infographic.

 

We Did the Math: Ideal Image Size by Social Platform

I’m focusing on the 4 major social media channels, Facebook, Twitter, LinkedIn, Pinterest. Yes, there are Instagram, Google+, Tumbler, etc. Yet most bloggers don’t use these because they’re not great platforms for sharing articles, images and posts. So we’ll focus on the big 4.

No matter what size you actually upload to any of these platforms, it’ll automatically be scaled to whatever social media platform you’re using. Here is what they scale to.

Facebook Shared Link – 1,200 x 628 px

Whenever you add a URL to Facebook, it will create a “shared link” post. This will add your message in the text box above and below use the URL you submitted to automatically a Facebook article that uses your featured image as the post image. It’ll look like this:

To get the most out image size (bigger is better) out of your shared article link, you’ll want your Facebook photos to be 1,200 x 628 px. If most people find you via Facebook, maybe it’s worth making all your blog post images this size to get the most image dimensions and Facebook real estate.

Twitter Shared Link – 1,024 x 576

Twitter has over 313 Million active users a month. If you’re not on twitter you likely don’t exist. So if you want to exist on Twitter, you REALLY need to use images to convey your ideas and share your articles. Tweets with images get 2x more engagement than those without.

If your adding images to your tweets you want to use the right sized images to get the most real estate for your tweets because a regular tweet only last 18 minutes. Twitter uses a 2:1 ratio and 1,024 x 576 px is ideal. This is what the photo will look like when it’s selected otherwise, Twitter will minimize it to 506 x 253 px in the Twitter stream looking like this:

LinkedIn Shared Link – 552 x 368 px

Unlike Facebook and Twitter, LinkedIn will only allow you to add one image per post. So you can get creative having one image made up of multiple images or use one good image. Either way the ideal ratio for LinkedIn according to a moderator on LinkedIn’s help forum, the ideal size for image uploads is 522 x 368 px.

Anything larger than that will be automatically cropped for the image preview to fit their maximum width and height. Your actual image won’t be cropped if selected for full view, but most people only look at the image preview.

Pinterest Shared Link – 600 x 900 px

People are regularly raving how great Pinterest is for driving traffic to their website. I’m hoping to try this as stated in my recent income report because 90% of Pinterest pages are external links to people’s websites.

Pinterest has said that the best aspect ratio are images with a 2:3 ratio. This could be 600 pixels wide by 900 pixels tall or 800 pixels wide by 1,200 pixels tall. You get the idea. However, the actual Pinterest feed on the main page and on boards shows pins with a width of 236 px and adjustable height.

Conclusion

We’re going to start using the perfect blog post image size to help us get more real estate from social sharing, what image size do you use for your blog post images?

Wallet Squirrel

Wallet Squirrel is a personal finance blog by best friends Andrew & Adam on how money works, building side-hustles, and the benefits of cleverly investing the profits. Featured on MSN Money, AOL Finance, and more!

www.walletsquirrel.com/

Web Marketing – How to Increase Website Traffic Now!

July 31, 2017/5 Comments/in Marketing, SEO /by Adam

Over the past few months, Andrew and I have been working very hard to increase website traffic to Wallet Squirrel. I can successfully say that we have accomplished that with our web marketing strategy! We are nowhere near some of the bigger bloggers but our traffic growth is aggressively pointing upward with a 65% gain between June and July! Overall, we have increased our viewership by 545% since changing our strategy in February.

In my latest SEO post, I suggested that I would be coming out with a marketing guide. Well, here it is! I am going to lay it all out here to help you gain more traffic now!

The Goal of Web Marketing

Overall, you want web marketing to increase the exposure of your content and website. The more you can share your content with others on various platforms, the more likely you are to reach new people. These new visitors are the people that could turn into loyal followers.

You also want to make sure the platforms that you are sharing on are worth your time and effort. Marketing takes a lot of time and effort which most people do not have. I know I do not have that much time with a little eight-month-old crawling all around the house. This is why I have come with this guide, to save you the time as well as the effort of guessing and checking based on what Andrew and I have already gone through.

Here you will find the techniques that we find the most useful and gain the most traffic from.

Social Media

Using social media to increase website traffic is a no-brainer. Being persistent and dedicated to social media can really expand your contents reach. The challenge with social media it is tough to stay consistent with posting every day. This is why we recently purchased CoSchedule to help us post on all of the social media platforms. CoSchedule allows you to create templates for Tweets, Facebook, Pinterest, and LinkedIn then it will automatically post them on a particular schedule.

Another thing to remember about social media is that it is not only about sending out these automated posts. Social media is also about creating conversations. I try to get on Twitter several times a day to see if I can create a conversation with someone. These conversations create a more memorable moment for people versus a traditional tweet.

Check out Andrew’s review of Coschedule and how we use it for our social media web marketing.

CoSchedule

Syndication

Andrew has had a lot of success with getting our articles syndicated on some major publications such as the AOL Finance Collective and Seeking Alpha. We continue to search for new places to get our articles hosted somewhere else. Using syndication for web marketing increases the footprint of every article written which in turn increases website traffic. It is like we are borrowing their audience.

The trick with syndication is that every article must be written with extra care. Really you should do this for every article if you want to be taken as a professional (no one is perfect though). But since you are publishing this article on a high-end professional publication it needs to look like your best work. Take some extra time to review the content. Maybe even download the Grammarly application to help you find hidden mistakes in your writing. I know this application has really helped me find some boneheaded mistakes!

Social Platforms

We have had good success using Quora to gain some more exposure around the internet. Quora is only one of several social platforms I want to play with. Others include Slideshare, Reddit, and Blogger. I’m particularly excited to try out Slideshare which allows you to create a presentation on any topic you would like.

With any social platform you will want to find trending topics then conquer that topic with a mind-blowing presentation (Slideshare) or answer (Quora). You might ask, “How do you find these trending topics?” That is a great question! Well, Quora makes it super easy as you can see the analytics of questions. For other platforms, I use social media to help me with that. With Twitter, you can easily see what people are talking about and how rigorous that conversation is.

web marketing with Quora to increase website traffic

Strong Headlines

Creating strong headlines to catch the eyes of potential viewers is very important to marketing any post. If the headline does not create some sort of intrigue then no one will want to click on the link. Through CoSchedule, I use their headline analyzer to help determine if my headlines are strong or not. This analyzer will tell you if the headline has a good balance of words within it or not. It also gives the headline an overall grade, the higher the grade the better the headline is. Creating a catchy and intriguing headline is one of the simplest web marketing techniques and an easy way to increase website traffic to your blog.

Finding a Pain Point

To increase website traffic, you need to find a reason for people to visit your website. This web marketing technique requires you to find a pain point for your new visitors.  A pain point is something that the visitor must need to make their life better such as “How to market their website properly”. These pain points are subjects that can be cultural trends (Pokemon Go last summer) or a pain point that is always there such as website performance. If you can find the right pain point then apply strong marketing and SEO strategies, you will see an increase in website traffic.

So What’s Next for Wallet Squirrel?

There are some areas that we need to increase focus on. We really have not gotten to these yet because they are lower on the priority list as we have worked on incorporating the above tasks into our routine. As I have said in many other articles such as in my Getting Rid of Distractions post. Do not just stack the whole pile of tasks on your to-do list at once. We have been working on one task at a time, incorporating it into our routine, then adding another one on top of it once complete. Taking everything on all at once is a dangerous move because it increases the chances of failure and burning you out.

Infographics

Infographics keep growing in popularity as a form of web marketing. They are easy for others to share the story they want to tell. Creating relevant infographics can take a little time but in its self is your whole article portrayed as an image. This allows your viewer to easily summarize your article just by sharing one image. Every time that image is shared so is your brand. As you can see in the example below that Andrew made for his What Happens to Debt When You Die article, the Wallet Squirrel brand is clearly displayed.

We need to continue to create more infographics as well as make them easy to share. I believe this form of web marketing will increase the spread of the Wallet Squirrel brand around the internet. In turn, this will increase website traffic for Wallet Squirrel.

 

Guest Posting

We have been so focused on other things we have not made that much time for guest posting. In fact, Andrew has had to turn down several opportunities because time has slipped away. Guest posting is a very similar technique to syndication. Really the only difference is that you are posting on a fellow bloggers website instead of a publication. You gain viewership from guest posting because you are letting that blog’s visitors know you exist.

SEO is still crucial

All of this goes without saying that you cannot have web marketing without good SEO. Good SEO practices are just as important as a good web marketing strategy. We gain about half of our traffic because of good SEO and the other half because of our web marketing efforts.

Now that you have the web marketing half. Go read my two posts on SEO. The Ultimate SEO Strategy for 2017 and An SEO Strategy – What Works and What Does Not.  Within these posts, I talk about how to increase the SEO of your entire website as well as each blog post you publish.

 

Below you will find an infographic summarizing our Web Marketing strategy plus our SEO strategy. Feel free to love, like, share, post, tweet, or whatever else floats your boat. If you can, just give us credit by linking back.

Web Marketing Inforgraphic

An SEO Strategy – What Works and What Does Not

July 3, 2017/0 Comments/in SEO /by Adam

About three months ago I wrote an article about our SEO strategy the Ultimate SEO guide for 2017. Andrew and I have worked hard together to implement this guide. Now it is time for an update to see what is working and what needs some more time.

Let’s start off with some numbers. In my original article, I pulled some key metrics to measure the success of our SEO campaign. Here is what they looked like three months ago.

  • Alexa Ranking – 3,609,825
  • Sites Linking Into Wallet Squirrel (by Alexa) – 30
  • Moz Domain Authority – 18
  • Avg. Weekly Views – 329

Today they look a little different. We have dropped darn near to the 500,000 rank from Alexa, doubled our inbound links, increased our domain authority by five points, and nearly triple our weekly viewership.

  • Alexa Ranking – 578,073
  • Sites Linking Into Wallet Squirrel (by Alexa) – 63
  • Moz Domain Authority – 23
  • Avg. Weekly Views – 873

Personally, I am very pleased with the progress of our SEO campaign because we have grown these numbers organically. As always, there is still room for improvement but we are heading in the right direction.

How did we pull it off?

So, how did we arrive at these higher numbers in just three months? To start off answering that question I want to look at it from a broad perspective then I will get down to the nitty gritty details.

Firstly, Andrew and I got on the same page with Wallet Squirrel’s SEO Guidelines. Since I did all of the research for the original SEO article, I sat down with him and laid down what the both of us needs to do for every article we write. If you are a part of a blogging team, I highly recommend that your team gets together to talking making sure that everyone is on the same page.

Secondly, we put in lots and lots of work to lay out our foundation. This foundation included finding a new web host (Bluehost), improving website performance, consistent content creation, and so on (I will go more into these pieces later). After laying this ground work we were in full motion forward. Things just seem to keep getting better for the site.

The Nitty Gritty

In my original post, I talked about techniques that could be classified as an SEO strategy or Marketing technique. When writing that article I did not know the difference between the two. SEO strategies are for optimizing your website to rank higher in search engines so your site is easier to find. Where marketing techniques are meant to promote your articles to drive traffic to your website.

Today I want to separate those two different terms out and only talk about the SEO strategies that have worked for us. This means you will not find out about twitter campaigns, how does posting on Quora help with traffic, or what syndicating articles is. You will have to wait for another article about marketing 😀

Consistently Strong Content

Let us start off with the most important piece of any SEO strategy. Strong content is king in the SEO world. Every blogger that wants to succeed must create consistent and strong content. The more that can be written, the better the blog will perform. We have increased the size of each article to at least 1,000 words and are consistently posting on Monday and Thursday every week.

Tip: I recommend you take a weekend just to write three to four articles. This will allow you get a pool of articles built up in case you need to miss a week.

Keywords for Content

I have been hearing a lot of people stating that all you need to do for an SEO strategy is write good content and do not worry about keywords. This cannot be farther from the truth. Andrew and I learned that you should ALWAYS write an article around a keyword searched in Google. And we have proof!

Since the original article, he and I wrote two articles (50 Amazon Affiliate Website Examples Making Money in a Niche and How to Earn More Money in 2017 – The Achievement App) that are gathering A TON of organic traffic from Google search results. These articles are written around a specific long tail keyword. After a couple months of being indexed each one comes in on the top page of Google when searched for. If we did not go the extra mile to find a keyword, we would be losing that organic traffic, solely relying on traffic gained by marketing.

Backlink Watch

Personally, I know I have been slacking with this SEO strategy. Using Backlink Watch to spy on your competition can not only help you expand out your audience, it can also help you increase your backlinks from relevant websites. Using this tool allows you to easily find other related articles and websites that revolve around your articles keyword. This provides the opportunity to contact the administrator informing them about your post which could result in a backlink or you can leave a comment on the article.

What to do: Head over to Google and type in your article’s keyword. Then select one of the top URLs (your competitors) that show up in the search’s results. Copy and paste this URL into Backlink Watch and click on the Check Backlinks button. Backlink Watch will then start spitting out other websites that provide links to your competitor. Now you can head over to those websites to see if you can contact their administrator or leave a non-spam like comment on the article.

Backlink Watch used in our SEO Strategy for 2017

Backlink Watch used in our SEO Strategy for 2017

Website Hosting and Performance

Bluehost has been amazing to us so far. We have had great customer service that helped us get everything moved over from iPage very quickly. We decided to move over to Bluehost after finding out they provide more services for the same price. Overall, we got Wallet Squirrel on a better performing server, a dedicated IP, and an SSL Certificate. All three of those items checked off to-dos on our SEO checklist.

If you are looking to move to a new host, I recommend them. Click on this affiliate link. It will help us out greatly so we can keep Wallet Squirrel up and running!

SSL Certificate

As mentioned above, we got an SSL Certificate after moving to Bluehost. This is not a fancy SSL certificate that you would find on an e-commerce website but we do not need that. We just needed something to make Google more happy with us.

You can grab free SSL certificates around the internet as well. I tried to do this for Wallet Squirrel before finding Bluehost but the process was WAY over my head. I recommend this route if you are happy with your hosting provider and have the technical knowledge.

The SSL Certificate is highly ranked by Google and should be apart of anyone's SEO Strategy.

The SSL Certificate is highly ranked by Google and should be apart of anyone’s SEO Strategy.

What could we be doing better?

There is always something we can do better with our SEO strategy. Here are a couple ideas for Andrew and I to remember.

Indexing

After the move, we need to get better at indexing our new blog posts on Google’s and Bing’s webmaster tools. Indexing allows these major search engines to crawl your website and post your pages within its results. If Google or Bing do not know about your website then you will never rank in their search results. It’s that simple.

Returning to Old Blog Posts

Returning to old blog posts is very important to let Google and Bing know that the page is still active. If a page stays stagnant for too long then it starts to lose its ranking in the search results. So from time to time, it is best to figure out your most popular posts then make some changes to them. Then index the post again letting Google or Bing know that things have changed.

The Next Three Months

Overall our SEO strategy is working out really well. I am excited to see what will happen over the next three months. My goal is to double everything again! By staying consistent and making the adjustments mentioned above, this should not be an issue.

Below you will find an infographic summarizing this SEO strategy plus our Web Marketing strategy. Feel free to love, like, share, post, tweet, or whatever else floats your boat. If you can, just give us credit by linking back.

Website Performance – Decrease Your Page Load Time Now

June 5, 2017/9 Comments/in Business, SEO, Uncategorized /by Adam

When I joined Wallet Squirrel a few months ago, I came in with several goals to complete the website. My first goal was to improve the SEO with a formalized SEO Strategy, read about our Ultimate SEO Guide for 2017. Secondly, I wanted to increase the value of the website by creating a ton more excellent content on top of Andrew’s. Lastly, I wanted to improve the overall website performance by decreasing our page load time.

After a lot of work, this last goal has been completed! In this article, I, Adam, will talk through what Andrew and I have been working on to increase Wallet Squirrel’s overall website performance.

Special Thanks To Ross!

Firstly, I want to thank Ross over at Paid Insights, who gave us some great advice on helping us speed up Wallet Squirrel. Though I did not use every plugin he recommended, he did point me in the right direction. For this advice, we are very grateful for.

If you have not checked out his site, please do. He is an expert in paid search campaigns. Whether you are looking to get started on your first or 50th campaign I would look into his services. Plus, he has an awesome podcast so you can learn more about the PPC (Pay Per Click) and AdWords world.

New Hosting

We used to host Wallet Squirrel on iPage but were tired of the poor performance of their servers. The lack of website performance and slow page load times helped us make the decision to move over to Bluehost. The new hosting service provided a great package that took care of several items on our list.

Bluehost is our choice for website hosting. You should check them out too!

Firstly, they offered high-performance servers that would help improve our overall page load time. Improving those load times improves the user experience. With the short attention spans of our society, your website needs to load quickly. If the page load time is high then you are most likely to lose visitors not willing to deal with the poor website performance.

Secondly, the Bluehost package we chose, the Pro Package, came with an SSL certificate. Now, the SSL certificate does not help out with the overall website performance. What it does do, is increase our SEO rankings with Google.

Thirdly, we were also able to get a dedicated IP address. This is another item that does not decrease the page load time of Wallet Squirrel. But Google does look fondly on dedicated IP addresses. I am not fully sure why but it is nice to have that helping us out with rankings as well.

Compressing Images

Even with high-performance servers having poorly compressed images will slow down the page load time of any website. We had about 3,500 images that were bogging down the website performance of Wallet Squirrel.

Use TinyPNG for compressing your images.

To compress all of these images required an awesome plugin and we found one thanks to Ross. He pointed us in the direction of TinyPNG. The plugin was able to compress the images by 62.8% taking them from an initial size of 415.91 MB to just 154.92 MB. After the compression, our server response time went from 4 seconds to an extremely fast .21 of a second.

If you are looking for a good image compression plugin for WordPress, I highly recommend TinyPNG. The interface is clean and simple. The compression process does take some time but performs amazingly well in the background letting you work on other tasks.

Caching

Caching allows the website’s page load time to decrease significantly. This is because caching temporary stores the content on a user’s computer. This allows the page to load a lot faster the next time someone visits the website.

W3 Total Cache is a lot more robust versus WP Super Cache.

Right now we are WP Super Cache. This is a very basic and easy cache plugin for WordPress. I am in the process of testing out a new plugin called W3 Total Cache. This plugin is a lot more complicated but handles a lot more responsibility. When using it, I felt like the website performance increased dramatically. I had to disable it because the caching is a lot more firm compared to WP Super Cache. I should be able to get it working with some more testing.

Cache-Control Header

Cache control helps with telling the user’s browser to load previous content or not. Because websites are getting more and more complex, telling the user’s browser this information is crucial. With more JavaScript and CSS on websites, it takes more and more time for the user’s computer to retrieve and download all of this information each time. If this information is stored on the user’s computer then the website can load that much quicker.

With the Cache-Control plugin, you can control the expiration dates as to when certain aspects of the site redownload on a user’s computer. Some items on the site you will want to have a shorter expiration date and others to have a long expiration date.

Cache-Control helps you decide when your site refreshes its content for your viewers.

For example, take the three little number counters on Wallet Squirrel’s home page. Each one of those takes some JavaScript to load on the backend. If they had to be retrieved and downloaded each time, it would add some significant time to load the webpage. Because they are only updated once a month, we can increase their cache expiration date compared to the blog page that updates twice a week.

Hopefully, this makes sense. If not let me know in the comments and I can answer those questions.

Minify

Typically a lot of WordPress themes will have tons of CSS and JavaScript code running on the backend. This code can take a lot of resources and time to load a page. Using a minify plugin will reduce this code allowing page load times to decrease.

We are using Fast Velocity Minify to improve our website performance. This plugin is working swimmingly but will be replaced once I get W3 Total Cache working properly. W3 Total Cache does support minifying as well. Being able to move to one plugin that handles multiple tasks should improve website performance as well.

Minifying your code is crucial for a fast web page load.

Website Speed Testing

We use two websites to help grade the website performance of Wallet Squirrel. The first one is Google’s website speed tester. I like using this site the most because you are getting a speed grade by the company that is ranking your website in its search results. My thought is, if you can impress them, you should rank high in their results.

Secondly, we use Page Speed Grader. This site was recommended by Bluehost and has been very beneficial so far. This is because it ranks a lot of the same items Google looks at but it looks at other important items as well.

I used both of these website speed testings to figure out what we needed to work on to improve the website. I recommend you to use these tools to get a blueprint as to where you need to improve your own site.

Conclusion

Overall, this process has increased our speed grades with Google and Page Speed Grader significantly. Our score has jumped up nearly 30 points according to Google. And just over 20 points on Page Speed Grader. I am very pleased with the results of some serious work on the backend of our website.

Have questions?

Feel free to contact us and we might be able to help you out.

The Ultimate SEO Strategy for 2017

March 20, 2017/10 Comments/in Business, SEO /by Adam

It is time to formalize Wallet Squirrel’s SEO Strategy for 2017. This strategy will help get the website to rank higher within Google and Bing. Over the next 12 months we will give you updates on how the process is going, where we rank, and where we still need improvement.

Andrew has done a nice job over the last couple of years by laying down a solid foundation for Wallet Squirrel and its SEO strategy. The most important thing he did is he built the website using a highly responsive Enfold WordPress theme. Google gives Wallet Squirrel a score of 99 out of 100 in their Website Mobility Testing Application. This is great news because if he did not do this, we would be redesigning the website to meet this criteria.

 

Google's Mobile Friendly Tester

Google’s Mobile Friendly Tester helps our SEO Strategy for 2017 by ensuring our site is mobile friendly

Another nice thing Andrew has done is create some great backlinks. About 70 percent of the links he has created are dofollow links as well. This seems like a healthy balance between the two.  A lot of the research I have found shows that you want a balance between Do Follow and nofollow links. In case you do not know what those two types of links are, I will explain.

  • Dofollow links allow juice to travel from their site to your site giving Wallet Squirrel more power/authority. Nofollow links do not allow that juice to flow from site to site. Simply put, dofollow links allow humans and the search engine to travel to Wallet Squirrel through the link but nofollow links only allow humans to do so.
  • Nofollow links do not allow that juice to flow from site to site. Simply put, dofollow links allow humans and the search engine to travel to Wallet Squirrel through the link but nofollow links only allow humans to do so.

SEO Strategy Starting Point

Before we begin to dig into what our new SEO strategy for 2017 is I must disclose some information. Since neither Andrew nor I are SEO experts we have done a lot of research to come up with a plan. We chose the tips on this page because they were consistently talked about throughout our research. Also, Google and most other major search engines have never formally disclosed what makes a website rank higher. They have hinted at things but they like to keep this information a secrete just like the Coronal’s Famous Crispy Chicken Recipe. So everything below are educated guesses as to what makes for a great SEO Strategy.

Focus on topics for Wallet Squirrel’s audience

We need to find what our audience is really looking for. The main question we need to ask ourselves is, “What do you, the audience, want to read?” If we take Wallet Squirrel down a path of topics that people do not care about then we will not receive any interest. This simple question seems like common sense but it can be an easily overlooked part of SEO.

The process is fairly easy with a little bit of practice and increase of knowledge as to where to search. During this phase of our SEO Strategy we will look for five to seven broad topics to look at. These topics will not be our keywords, those come in the next step. They will be for defining the broad ideas we write about.

Defining  Topics

To be able to define these topics we need to do a lot of research as to what current trends are. Our main goal during this research period is to find the readers pain points. What do they need to know about? For example, credit cards. Now a days pretty much everybody has one. These little pieces of plastic control the lives of many people. Within this topic there are dozens of articles that could be written about. Some include how to choose a credit card, how to properly manage payments, how to payoff that debt, tricks to earn more awards, and so on.

Flipboard Application used in our SEO Strategy for 2017

Flipboard Application helps us with our SEO Strategy for 2017 by finding trending topics

As I mentioned before, finding these pain points can be tricky. We will need to search around the web for trending topics as to what is being talked about. This can be on the news, demographic profiling tools, social media, or any other creative place you can find. I personally like searching through social media with hashtags because it is the most current. Another source I have been using is the application Flipboard. This news application allows you to customize content based on topics. It then pulls in trending articles. Looking through those articles I was able to find some patterns to help identify some broad topics.

Find Keywords Within those Topics

Now that we have found the topics that the audience is looking to read about, it is time to find keywords to create content around. This is where Google’s Keyword Planner comes into play. Here is how I gathered keywords for each topic.

To-Do:

  1. Firstly, I opened up a new blank Excel document and named it “Topic Keywords”.
  2. I created new tabs for each topic and named them accordingly.
  3. Next I went over to Google’s Keyword Planner and signed in.
  4. I opened the “Search for new keywords using a phrase, website, or category” section and typed in one of the topics to search for such as “Credit Card”.
  5. After hitting search, Keyword Planner takes you to the next page to show you all of the keywords that would fit under that “Credit Card” topic.
  6. Next, I selected the “Download” button and selected “Excel CSV” for my export.
  7. In the new Excel CSV that I downloaded, I select everything in “Keyword” and “Avg. Monthly Searches” columns.
  8. I copied and pasted those columns into my “Topic Keyword” Excel file under the “Credit Card” tab.
  9. Now that I have retrieved all of the “Credit Card” topic’s keywords, it is time to grab to the rest of the keywords for the remaining keywords. To do this, I repeated steps four through eight.
  10. After all of the topic tabs are filled out, the real fun can happen (sarcasm). It is time to clean up our new keywords list. This is done by deleting out irrelevant or poor keyword choices. Also, we will lay out a priority list by marking higher priority keywords with a certain color and lower ones with another color.
Credit Card Keyword Planner used in our SEO Strategy for 2017

Credit Card Keyword Planner used in our SEO Strategy for 2017

Loose Guidelines

Phew, now we are done with finding keywords! We do not have to follow these keyword lists to the dot. There will be other topics that we will want to be write about. This list is a nice guidance to keep us focused on those broad topics but it is there to help with content ideas. It is time to move on to the next step in our SEO Strategy for 2017, creating lots and lots of content.

Create Lots of Excellent Content

Google’s Algorithms are said to rank good solid content higher than poor content. What does this mean? You should create content that is written to the highest standards. It should be highly readable and informative for the reader. The content should also have a lot of substance. The days of writing short 300 word articles are over. Any article should be 1,000 words or greater. So grab a cup of coffee, find a comfy seat, and start writing!

Our articles should be based on a keyword that is searched for monthly. It does not need to be a ground breaking keyword with 100,000 searches per month. Anything with 100 searches a month is a great place to start.

We also need to make sure to do internal linking. Creating deep links from the home page and throughout the website allows for the Google Bots to crawl throughout the website easier. This helps provide more page authority and domain authority to more fresh content.

Build strong Headlines and Titles

During my research I found that building strong headlines and titles for each article does help it rank better. For last week’s post, Way #73 – How to Earn More Money in 2017 – The Achievement App, I used an application I found off of Money Lab. The Headliner Analyzer Tool by CoSchedule analyzes the phrasing and word structure of the soon to be headline or title.  It gives it a simple score between 1 and 100. The higher the score the better.

When reading, it sounds like a score around 75 is pretty darn awesome so I shoot to get something around there. I consider something below 60 as pretty low but what do I know. The application also gives you a breakdown of word types used within the headline. I try to get a healthy balance between all four of those types. This tool will be used when we go through to update older yet high performing posts (see last step below).

Define Our Competitors

Many of you reading this post are friends to Wallet Squirrel so do not be hurt by this headline. Defining our competitors is not us putting every financial blog in our cross hairs rather it is about something else.

When we write a brand new blog post, we choose a keyword for that post. For example, this keyword could be puppies. Who doesn’t love puppies, right? After publishing this new article about puppies over on the blogroll we will go see who the article’s competitors are. Within Google’s search bar, or any other search engine preferred, I type in the articles keyword, puppies. Every website that pulls here are our competitors for the blog post on puppies. Next, we will look into how we can copy the backlinks they are getting as well.

Puppies search in Google to find competition.

Puppies search in Google to find competition.

Spying on Our Competitors

After defining the competitors, we need to spy on our competitors to see what they are doing. Chances are they have a lot of referring links coming in from people who wrote about their article. Here might be an opportunity to see if those people will want to link to our article as well, especially if it has better content. Here is what we need to do.

  1. After defining our competitors we need to go to Backlink Watch and enter in the exact URL of your competitors page. This is the exact URL that competes with your keyword.
  2. Backlink Watch will bring up a list of referring sites pointing to the competitors page.
  3. Click on each link and contact the site owner/author about the new blog post we just posted that focuses around the keyword.
Backlink Watch used in our SEO Strategy for 2017

Backlink Watch helps us find who is linking to our competition.

Backlinks

During my research I keep reading that backlinks are not as important as they use to be for ranking. I personally do not think you should take backlinks lightly for several reasons. Firstly, as we compete against several other blogs out there, these backlinks might just be enough to take Wallet Squirrel above and beyond. Secondly, Wallet Squirrel has been around for a couple of years now so it is not exactly young in the internet world. It is very immature with its reach though. These backlinks can help with exposure to the site as we try to broaden our reach around the internet.

We will make sure to post to credible websites that provide backlinks to each new article. These can vary from other blogs, social platforms such as StumbleUpon, social media, and others. There will not be a set list of sites to post on for each post. This is because each article will be about something different and the previous backlink sites might not fit properly.

In the past, on a previous website, we have paid for backlinks. My research has consistently told me that this might be a waste of money now. We will try not do this and see where it takes us in 2017. What do you think of purchasing backlinks?

SEO Strategy Extra Points!

After completing all of the above steps we still need to use the little remaining time we have on these remaining SEO Strategies for 2017. These are more advanced SEO Strategies that will take a lot more time (not sure where that is going to come from). It will be interesting to see how we can fit these techniques within the overall strategy.

Infographics

Infographics are becoming more and more popular. Luckily we have an immensely talented guy on our team to make gorgeous infographics, Andrew. If you have not seen his What Happens To Debt When You Die – Infographic, you need to head over there next. Plus, the other dude on the team, Adam, wrote his Master’s thesis on Data Visualization. So we should have no excuse to make amazing infographics for Wallet Squirrel’s audience. They have a great potential to bring in a lot of traffic to Wallet Squirrel.

We want to make sure our infographics can be found. Submitting to infographic directories will help gain more exposure for each one. Though this will be time consuming, it should be worth it in the long run. The article by Modern Marketing Partners provides twenty sites that we can submit too.

On top of this we want to make it easier to share the infographics from Wallet Squirrel. Making information easy to share for our readers will increase the likelihood of it being spread across to broader audiences. We have not figured out this method yet but once we do, I am sure we will keep you posted. Ideas?

Guest Posting

We will continue to jump on any guest post opportunity that comes our way. Some people are nervous about doing guest posts because you are creating other content for your “Competition”. Then your “competition” gets all of the viewership and affiliate links. I will be challenging us, Team Squirrel, to not think this way. Other financial blogs are not our “competition” but rather friends and colleagues who are also reaching for financial freedom.

I personally think guest posts can work be very effective! They help spread our voice across the internet to other audiences. Essentially, I see it as putting in a little work for some easy advertisement to the blog. We will want to be somewhat picky as to who we guest post for. It will be important to make sure that the other blogging website has a similar vision and morals. It would not be good to guest post for a website that could bring negative feedback to ours.

Story Time

Trey Ratcliff, who is the photographer that inspired me to get into photography. About five to seven years ago he was doing something most other photographers were not doing on the internet. He was uploading high resolution photographs without a watermark to a downloadable site, SmugMug. He would put his content under the Creative Commons Non-Commercial license. Everyone was saying he was crazy to do this. People kept saying “bad” people could take his work and use it illegally. He thought so what, at least my photography is getting out there and viewed. Trey is now one of the world’s most popular photographers. He even has work in the Smithsonian! I believe he made it to where he is today because he let the leash loose on his photographs allowing his viewership to expand even more rapidly.

SSL Certification

Google helps promote websites with the newish SSL certificate. I have read in several locations, including Moz, that this certificate is really important now. You can tell if a website has the SSL certificate when its URL starts with https://. Wallet Squirrel does not have this certificate…yet. Adding the SSL certificate should be a fairly easy item to check off our SEO strategy for 2017 list.

The SSL Certificate is highly ranked by Google and should be apart of anyone's SEO Strategy.

The SSL Certificate should be apart of anyone’s SEO Strategy.

Slow Website Speeds

Research tells us that Google will ding websites with slow loading speeds. When running tests on the Wallet Squirrel, the site fails miserably. I will work on trying to figure out what is causing this slow down. Firstly, I will check with our web hosting provider Bluehost about what might be going on. They have amazing customer service so I am sure we can get to the bottom of the issue.

There are several other ideas that could be slowing the site down. The first item I will explorer is checking to see if the images are too large. Secondly there is a possibility that there is too much JavaScript and CSS code. This code could be imbedded into the WordPress theme that we use. I really hope Bluehost is able to help us because I do not want to go digging through code.

Let me know in the comment section if you have any other ideas?

Index the pages

We need to make sure that our pages are being indexed on Google and Bing. This can be done on Google Webmaster Tools as well as Bing’s Webmaster.  This is a very easy process of making sure Google or Bing Fetches the website or blog post.

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Another tool recommended by Neil Patel Is the Ping-o-Matic. The application will allow us to ping high authority search SEO service directories. According to Neil, this allows Google’s bots to crawl the website a lot quicker and easier.

Use Authoritative Social Platforms

There are several social platforms include websites such as Slideshare, Blogger, Quora.

Our goal will be to create a document on each site that can push more visitors to Wallet Squirrel. This is obviously easier said than done but is not out of the question. First we will want to pick one of the social platforms to create a new document such as Slideshare. We will want to pick a trending topics that relate to Wallet Squirrel. We can use GrowHackers.com or Google Trends to help us search for those trending topics.

After finding an awesome topic to create a slideshow about it will be best to do research on how to make it spectacular. Luckily, we can look at the what other slide shows are doing themselves. Looking at what those authors did we can figure out what works and what does not work to create something jaw dropping. Creating well written content within the slide share will help engage the reader but more importantly we will want to add images. Adding a visual dynamic will create a more well-rounded presentation to keep our audience roped in.

Return to Old Blog Posts

We do not want older but popular articles to go stale. Google does not like stale content and will lower its ranking within search results. So every three to six months we need to examine older articles to refresh them a bit. First it is best to find what the best performing articles from that time frame are. One example for Wallet Squirrel would be Andrew’s Review of the Robinhood App.

  1. First we went to Google Analytics
  2. Under the Behaviors Tab I found what the top posts were three to six months ago.
  3. After finding the top three or so posts are we can go ahead and update them.
Updating old but high performing posts every three to six months is an extra point item to our SEO Strategy for 2017

Updating old but high performing posts every three to six months is an extra point item to our SEO Strategy for 2017

There are several ideas as to what to update. One thought is to update the headline or title of the article. This would be another great opportunity for us to use the Headline Analyzer talked about earlier. Also, as time progresses we usually learn more about that particular subject. We can update the article to include this new information.

Measuring Progress

So I have decided on a few metrics that we will use to measure the progress of our new SEO Strategy for 2017. All numbers are current as of March 16, 2017. We will update them as the year progresses.

  • Alexa Ranking – 3,609,825
  • Sites Linking Into Wallet Squirrel (by Alexa) – 30
  • Moz Domain Authority – 18
  • Avg. Weekly Views – 329
The goal to our SEO Strategy for 2017 is to climb the ranks with Alexa

The goal to our SEO Strategy for 2017 is to climb the ranks with Alexa

SEO Strategy Resources

To put this SEO Strategy together, I looked all around the internet for consistent recommendations from credible sources. I must give credit to the sites that gave me each idea first. I wish I could name all of the sites that confirmed these ideas but that would be too long of a list!

  • Moz Post One
  • Moz Post Two
  • Neil Patel
  • Money Lab

Cheers!
-Adam

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