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instagram-reels-vs-tiktok-a-beginners-guideline

Instagram Reels vs TikTok: A Beginner’s Guideline

August 18, 2021/in Marketing /by Jimmy Olsen

When Instagram Reels debuted several weeks earlier, creatives immediately likened it to TikTok. The analogies are also relevant. People may record fifteen-second videos set to music on TikTok and IG Reels.  It's critical to understand the distinctions and perks within each platform feature, as well as how you can optimize its influence on your brand while deciding which social media networks to rely on. When Instagram Reels debuted several weeks earlier, creatives immediately likened it to TikTok. The analogies are also relevant. People may record fifteen-second videos set to music on TikTok and IG Reels. 

It’s critical to understand the distinctions and perks within each platform feature, as well as how you can optimize its influence on your brand while deciding which social media networks to rely on.

Whether there is any social media excitement right now, it’s undoubtedly over IG Reels, TikTok’s latest video competitor. However, with the possibility of a TikTok boycott in the United States, IG Reels appears to have a genuine chance to take off.

The video function is new to Instagram users, however, it’s not new to the social media world. It’s easy to see why many are linking Reels to TikTok, given the comparable browse pages, video editing interfaces, and general concept. 

Either Insta and TikTok have their advantages and disadvantages. Whatever platform you prefer depends on your target audience, business, and marketing objectives.

TikTok might be the place to be if you’re trying to reach out to a Gen Z demographic. Insta Reels is a wonderful opportunity to look if you want to boost your Instagram strategy and build your following.

What’s the Big Deal?

It’s vital to keep up-to-date with what’s necessary to adopt in your brand in a time when there appear to be continuous adjustments to how companies think about social media platforms and how customers engage them. Understanding the major distinctions among both TikTok and Instagram Reels can help you decide which network is ideal for you to devote your time with how you may reuse the same material for both platforms. 

What are the opinions of Influencers?

Let’s take a look at it from a different angle now. Influencers provide a novel viewpoint on Instagram Reels, rather than perceiving it as a TikTok replacement, a TikTok clone, or a TikTok copycat. Many are going to test out Instagram while continuing to use TikTok.

According to an expert from Social Tradia, the number of social media users who want to acquire existing accounts on TikTok is increasing. In fact, TikTok is also becoming a perfect place for influencer marketing and earning money just like Instagram.

A notable instance of this could be some prominent influencers who stated that businesses should not be limited to a single platform, and I cannot put all of my eggs in one basket.

They also added that there are various strokes for different people! A follower in China could be using Instagram Reels, while another in Rio might be using TikTok. we don’t want to confine ourselves to just one platform; I want to bring joy all over the world.

We’d venture to claim that videos predate TikTok or IG Reels; nevertheless, they changed the way we view videos by incorporating a fun element.

How do Instagram Reels and TikTok differ from one other? So, let’s get started!

Tools for Video Editing

Although the editing interfaces for Reels and TikTok appear to be identical, they are not. Users may pick from a variety of effects, themes, and filters on TikTok. The video effects on Instagram are more restricted. Once they shoot any video clip, users may only choose from the Instagram Effects collection.

The voice effects and voiceover capabilities on TikTok are two more interesting editing options. On Instagram Reels, users may record a voiceover, but they can’t apply any additional effects to the audio. TikTok’s Duet, Reaction, and Stitch capabilities are another significant distinction between the platform’s video tools.

These features are a great way for companies and businesses to communicate and engage with their audience in new ways. Users can only record their own film or upload stuff from their camera roll on Instagram Reels right now, so there’s no equivalent to Duet or Stitch.

Duration of the video

Users on TikTok can record videos for up to 60 seconds on TikTok & 30 seconds on Instagram Reels. Users were able to spot the difference, even if there was only a 30-second gap. The 30-second Instagram Reels maximum may seem short depending on the content you share. Whereas TikTok’s timestamp allows for lengthier material, Reels allows you to be more innovative.

Content and Demographics

While both networks provide the same sort of material, TikTok appears to have a younger appeal than Instagram Reels. Although both sites let you be as creative as you want, TikTok is more popular as anti-aesthetic. On Reels, brands, corporations, and influencers are more choosy, sharing material that is more on-brand and visually attractive.

On TikTok, though, this isn’t always the case; people aren’t as concerned about their stream appearing a specific way. Try using Instagram Reels if you want to attract a millennial audience and upload videos that match your Instagram style.

TikTok may also be a better option if you want to participate in viral trends and reach out to a younger Gen Z audience. Asking your audience where they spend their time & Instagram Reels or TikTok? is another approach. Instagram Stories stickers can help you achieve this.

For Business Accounts, There are a Variety of Music Options

The music function is one of the key distinctions between the platforms. Several company accounts on Instagram Reels are now unable to use Instagram’s music function. This implies that if you have a business account and would like to publish a Reel with music, you’ll need to record and edit it outside of Instagram. 

Instagram is still yet to clarify whether or not business accounts will soon have access to the music function. TikTok may be the best option if you want to include music in your videos. Users of TikTok get access to the whole TikTok Music collection, which is vast for a site where sound is so important.

Consider the trend of making TikTok videos with an original sound that may then be shared with other TikTok users. The trend is entertaining, interesting, and may become viral!

Although Instagram users may utilize other people’s music to make videos, this feature isn’t as popular as it is on TikTok. Is there still another distinction? If you save a TikTok video to your camera roll, whether it’s your own or someone else’s, the music and watermark are saved as well.

Algorithm

For a long time, TikTok’s algorithm remained a mystery until the company eventually revealed the secret. The TikTok (FYP) For You Page is extremely tailored to your preferences, unlike the Instagram Reels Explore Page is a jumble of material.

The algorithm, according to TikTok recommends material by rating videos depending on a wide of variables. Beginning with likes you indicate as a new user and adjusting for items you express you’re not interested in, as well.

These elements include the following:

User interactions include things like the videos you like or share, the profiles you follow, the comments you leave, and the material you generate.

Captions, noises, and hashtags are examples of video information.

Language preferences, country settings, and device type are examples of device and account settings. This isn’t the end of it.

TikTok’s “For You” recommendation algorithm weighs each of these variables separately, ensuring that each page is tailored to the user’s degree of interest. The IG Reels algorithm isn’t quite as straightforward as TikTok’s.

It’s questionable if the content you see on the Insta Reels Explore page is tailored to your location, interests, whom you follow, or how you engage with the content. A Featured video option is also available in Instagram Reels. If your Reel is highlighted in Explore, you’ll get a notice from Instagram, IG says. Instagram’s recommended reels are a collection of public reels aimed to assist you to find fresh material that will amuse and excite you.

There’s no explanation for why or how Instagram chooses the highlighted material. However, if your Reel is chosen, there’s a good possibility your video may become viral! It’s crucial to maintain publishing on Instagram Reels, just like it is on TikTok since the more you upload, the more probable your material will appear on the Explore Page.

What makes Instagram Reels different from TikTok when it comes to becoming viral? By becoming popular on TikTok is an exciting prospect, Instagram Reels is already associated with your Instagram account.

You probably have an Instagram Shop, story highlights, a feed full of content, and so much more if you use Instagram for your company or brand. You’re exposing your profile to thousands of prospective consumers if your Instagram Reel becomes viral.

Even though there are other methods to increase your Followers on IG through TikTok, using Instagram Reels is a great way to do it without having to leave the app.

Insights 

All of TikTok’s metrics are available to TikTok Pro Account holders. One could reach the correct demographics and fully grasp what they’re keen on with TikTok’s built-in audience and content analytics. 

What’s more? One could see when your video was popular as well as the traffic sources that brought it there. TikTok also tells you which sounds your followers liked, which might help you figure on what sound to utilize next.

Insights for Instagram Reels are currently offline. Users may only see the total amount of views, likes, and comments for the time being. 

E-commerce & Paid Ads

Despite TikTok advertisements aren’t as prevalent as those on other platforms for small companies, they still provide paid advertising alternatives. In-Feed Ads, Brand Takeovers, TopView, Branded Hashtag Challenges, and Branded Effects are all available on TikTok at the moment.

Brands and companies are unable to run sponsored advertising on Instagram Reels at this time, but they may collaborate with artists and influencers to produce branded content.

Instagram has added new sponsored content tags to Instagram Reels to post our content guarantee that creators explicitly declare when they are generating branded material, enhance transparency, and make it easier for creators and businesses to produce, distribute, and magnify branded content. 

Although Instagram is transitioning to e-commerce, TikTok isn’t quite there yet! TikTok and Shopify recently launched a first-of-its-kind collaboration aimed at making it simpler for Shopify’s over 1 million merchants to access TikTok’s younger audience and generate sales. 

Businesses who sign up for the program will be able to link their TikTok for a business account to their Shopify account and sell items on TikTok via shareable video advertisements in the stream. If you’re a product-selling brand, this is a big game-changer.

What advantages does utilizing Instagram Reels provide?

Instagram Reels’ main value is that it’s a function on a platform that most companies and artistic enterprises already utilize. Their target market is already in place, and their reach has been established. This is just another opportunity for a brand or company to interact with its audience on the platform. 

Instagram strategies for how brands use the platform have already been developed. As a result, including Instagram Reels into that approach is simple. It’s yet another shop for visual marketing since you can obtain your insights and data from the same location.

Instagram’s user base is currently far more diverse than TikTok’s in terms of demographics. You can reach people between the ages of 30 and 50, who aren’t TikTok’s main market. This is something that companies should consider based on the type of users they want to attract to their content.

What perks does TikTok have?

The ability to generate compelling content that reaches the next era of people on social media is the key advantage of using TikTok. Platforms like TikTok connect with the next generation of social media users as Facebook and Instagram users continue to develop and adapt from their old social media habits.

This younger generation is more willing to show off behind-the-scenes, less-curated, and more genuine stuff. Even though your company isn’t currently attracting Generation Z customers, TikTok’s impact on the brand will rise. Conversely, as TikTok’s popularity rises, older demographics and social media users are beginning to use the site to enjoy these short films. 

What’s the winner between Instagram Reels and TikTok?

If businesses and creatives are looking to compare Instagram Reels vs. TikTok, the quick answer is that both platforms are effectively delivering the same service right now. The platform is a major distinction. TikTok is a brand-new platform that will let you connect with a whole new audience.

This is a fantastic way to expand a brand’s digital reach. The Instagram user, on the other hand, has been active for a long time. So, do both, in our opinion. Your material for Instagram Reels and TikTok is roughly the same but targeted to different populations. On Instagram, you already know who your demographics are, but on TikTok, you’ll have to experiment a little more.

Keep an eye on what material becomes viral, what hashtags are popular, and which videos make it into more people’s For You pages. Find out what works for each, what music suits your brand, and how people connect with that material, even if it means posting the same content on both platforms for the time being.

Don’t put your eggs in one basket

That’s everything for now! Instagram Reels and TikTok have seven major distinctions.

So if you’re undecided, give each a shot! Evaluating your material on both platforms is not a bad idea to determine which one performs better. Watch what happens if you simultaneously share the same video on each platform. 

Teespring Review: Make Money Designing Custom T-Shirts

July 21, 2020/0 Comments/in Earn Extra Money, Marketing, Review /by Wallet Squirrel

Teespring Review - Make Money Designing Custom T-Shirts

Teespring Review: Make Money Designing Custom T-Shirts

This is the second time I ever tried Teespring, but my first time writing a Teespring Review. As a designer, this is a fun way to earn extra money by designing fun tee shirts and other gear. You essentially design funny/clever t-shirts and then market them to be sold.

What is Teespring?

Teespring is a legit website where you can design custom tee shirts and other apparel such as hoodies, socks, mugs etc. using their proprietary online design software. Once you create a custom design, you can share a link with your friends who can buy your t-shirt design directly on Teespring. The money, printing and shipping are all handled by Teespring.

The difference between Teespring and other custom t-shirt design places is the shirts aren’t actually made until you have a minimum order.

This way you don’t have to buy a bunch of shirts you’re not sure will sell or not. Thus filling your garage full of crappy shirts. All you do is create the design and TeeSpring handles all the orders, payments and shipping once a minimum amount of shirts are sold. Then you as the designer get a small profit off the orders sold.

Is Teespring Legit?

Absolutely! We’ve personally used Teespring and found numerous positive reviews about the company. They’ve been around for years and built up a solid reputation. Even Forbes mentioned them as a great way to make money by selling well-made t-shirts and other gear.

Yes, Teespring Pays You!

The biggest bonus to Teespring (and why I wanted to write this Teespring Review) is that once you get the minimum amount of orders. You as the designer get a cut of the profits for creating the design!

Teespring handles all the heavy work (collecting money, printing, shipping), but since you are the one that created the shirt design and marketed it, you get a portion of the money made. Of course, Teespring takes their share, but you get yours too.

It’s a unique sidehuslte if you’re a creative type that can create some clever t-shirts and market them.

How Does Teespring work?

Head over to Teespring and hit “Start Designing”. It’ll ask you to create an account with them. It’s just the basic name, email, and password. They don’t ask for any payment information when your first setting up an account or first creating a shirt design.

You’ll then be asked to “Pick Your Canvas”. They have a number of options since they originally started. You can create unique/clever designs on a wide variety of items including:

  • Canvas Prints
  • Beach Towels
  • Phone Cases
  • Wall Tapestry
  • Posters (12″x24″) & (24″x36″)
  • Flags
  • Indoor Pillows
  • Socks
  • Apparel
  • Stickers
  • Tote Bags
  • Mugs

I am going to focus on t-shirts for this Teespring Review since that’s what they’re famous for.

I select apparel. This takes you immediately to their online design software where you can create a completely unique t-shirt design from scratch.

It’s a bit intimidating, I just created a basic word print design (I find inspiration from Amazon’s funny shirts). I obviously didn’t get too crazy, but you have a lot of options for what you can do including uploading your own custom designs.

I was impressed with the variety in Teespring’s online software program, it really was impressive. It’ll work great for beginners if you don’t have your own design software like Adobe Illustrator. This is what their online software looks like.

Once you finish a design, Teespring will let you set the price for how much you want to sell the shirt for. You could set the price for $50 per shirt if you’d like. It may be more than people want to buy a shirt for, but it’s up to you.

You’ll start off with Teespring’s recommended sell price.

In addition to what you set the price at, Teespring will show you how much of a profit you’ll make based on the number of shirts and the selling price. So simple economics, the higher price you set and the more you sell, the more profit you’ll make. In the Teespring Review example below, if 7 shirts are purchased, I would make $70 or $7 per shirt if I sell for $23.99.

After you set the price, you will create a profile on your new shirt design. This is what people will see when they view your shirt on Teespring.

  • T-Shirt Title
  • Profile
  • Custom URL

Take some time with this. Giving your campaign/shirt description a clever description can really help sell shirts to people on the fence.

If you want to check out the t-shirt design I did for this Teespring Review, go to Teespring.com/i-am-a-blogger-teeshirt where you’ll have the option to buy. It’s very basic. I like to set the bar low for you to create your own amazing shirt design!

That’s it. Now anyone can see your shirt and buy it. The biggest thing from here is sending the link to your friends, post on your blog or share with your social network to buy the new shirt.

A popular strategy I’ve seen, create a clever t-shirt idea for a specific niche of people. For instance, the famous “Don’t worry I’m a ______” tagline. To give an example, I’ve seen “Don’t worry I’m a Nurse” and people created specific facebook ads for people who listed their occupation as “Nurse”. I believe it’s been really successful.

Teespring Review Pros

  • You only have to create the design, Teespring will handle the creating/paying/shipping info on their end. This is a huge space saver from the days you had to store tee shirt inventory in your garage.
  • You get paid per t-shirt. You can set your own price for your designs and that profit goes to you. So if you LOVE creating tee shirts, you can make quite a bit of money.
  • Their design software is pretty easy to use.
  • If you’re organizing shirts for a large group, you can create the shirts on Teespring and have everyone pay on their own via the link you send. Way less chaos.

 

 

Teespring Review Cons

  • Even if you create the best t-shirt design ever, you have to market it completely on your own. Meaning you have to email it to all your friends or create Facebook ads to drive traffic to Teespring’s website for people to buy your t-shirt. You’re basically selling Teespring’s t-shirts for them.
  • You’re limited on the amount of space you can design on the front/back of the shirt. This makes it easier for Teespring to print onto shirts, but prohibits super creative designs that take up the entire shirt. So no sleeve designs or anything like that.

Teespring Review Conclusions

I like the idea of Teespring. It allows you to quickly create a custom t-shirt design to share with all your friends for them to buy. However, it doesn’t seem to be set up for a permanent side hustle. There are a lot of better/easier ways to earn more money.

Once you create the t-shirt design, it takes A LOT of effort and marketing dollars to get those shirts to sell. So unless you have a particular network of people who are willing to buy a specific t-shirt, I wouldn’t recommend this as a permanent side hustle.

Wallet Squirrel

Wallet Squirrel is a personal finance blog by best friends Andrew & Adam on how money works, building side-hustles, and the benefits of cleverly investing the profits. Featured on MSN Money, AOL Finance, and more!

www.walletsquirrel.com/

Yes, We Actually Gave Someone $100 To Start Investing

January 25, 2018/0 Comments/in Business, Marketing /by Wallet Squirrel

If you’ve seen our little pop-up or emails, we made a deal with our readers. We promised if you signed up for our email list, we’d do a drawing and a lucky person would win $100 to start investing. We’re doing this!

Remember these pop-ups?

Why Are We Doing This?

Lots of websites do different give-a-ways to encourage people to join their email newsletter. We wanted to try this, but actually, do something cool.

We didn’t want to create a “90 Ways To Save Money” pdf to give away or anything like that for new sign-ups. Frankly it was overdone and in reality, the easiest way to save money is not to spend it. There, that’s my free pdf.

So I asked myself, what do our readers actually want. Well, they want more money to invest with and pay off bills. So what if we gave (PayPal) someone $100 to use to invest. If they used that money to invest, it would grow to a lot more than $100.

I liked this idea.

How The Competition Worked

It was easy, if you signed up for our email list at any point, and still a member by the end of 2017, you would be eligible to win. We would do a drawing at the end of 2017 (actually this week) and whoever was selected, we would PayPal you $100 to do whatever they wanted.

Yes, you could use that $100 to invest, pay down bills or buy new shoes. We obviously can’t control what you will spend that money on, but we will STRONGLY encourage you to invest it. Investing is cool!

Either buy stocks with the Robinhood App, have all your investing done automatically with Betterment or lend it and make interest with Lending Club. It’s completely up to you!

How We Selected A Winner

I’m going to do something no one ever does. Share how many email subscribers they have. It’s a bit scary sharing this because if it doesn’t seem like a lot, you can easily judge us based on how many other people subscribe. So vulnerable moment, go!

We currently have 290 email subscribers to Wallet Squirrel. All of them are eligible to win the $100!

To select a winner, I went to Mailchimp and reviewed the complete list of email addresses we had. This is how I discovered we had 290 email sign-ups. That is freaking awesome!!!!!

Then I went to Google’s Random Generator, basically, just typed “Random Number Generator” in Google, try it here! At the top of the page, there is a generator where you enter the min/max amount and hit “GENERATE. I got “17”.

So at this point, I scrolled down Mailchimp’s list to locate number #17.

 

I’m now shooting them an email to let them know they won! Plus to see if this email works for their Paypal account. So check your email because I may have money for you!

Is The Competition Now Over?

Not even close, I REALLY like this idea. It’s a great way to encourage people to sign up for our email list and everyone gets a chance to win some money to do what you want (investing suggested). =P

In 2018, we’re doing this again but it’s for a chance to win $200 at the end of the year. Sign up and enter!

Wallet Squirrel

Wallet Squirrel is a personal finance blog by best friends Andrew & Adam on how money works, building side-hustles, and the benefits of cleverly investing the profits. Featured on MSN Money, AOL Finance, and more!

www.walletsquirrel.com/

Web Marketing – How to Increase Website Traffic Now!

July 31, 2017/5 Comments/in Marketing, SEO /by Adam

Over the past few months, Andrew and I have been working very hard to increase website traffic to Wallet Squirrel. I can successfully say that we have accomplished that with our web marketing strategy! We are nowhere near some of the bigger bloggers but our traffic growth is aggressively pointing upward with a 65% gain between June and July! Overall, we have increased our viewership by 545% since changing our strategy in February.

In my latest SEO post, I suggested that I would be coming out with a marketing guide. Well, here it is! I am going to lay it all out here to help you gain more traffic now!

The Goal of Web Marketing

Overall, you want web marketing to increase the exposure of your content and website. The more you can share your content with others on various platforms, the more likely you are to reach new people. These new visitors are the people that could turn into loyal followers.

You also want to make sure the platforms that you are sharing on are worth your time and effort. Marketing takes a lot of time and effort which most people do not have. I know I do not have that much time with a little eight-month-old crawling all around the house. This is why I have come with this guide, to save you the time as well as the effort of guessing and checking based on what Andrew and I have already gone through.

Here you will find the techniques that we find the most useful and gain the most traffic from.

Social Media

Using social media to increase website traffic is a no-brainer. Being persistent and dedicated to social media can really expand your contents reach. The challenge with social media it is tough to stay consistent with posting every day. This is why we recently purchased CoSchedule to help us post on all of the social media platforms. CoSchedule allows you to create templates for Tweets, Facebook, Pinterest, and LinkedIn then it will automatically post them on a particular schedule.

Another thing to remember about social media is that it is not only about sending out these automated posts. Social media is also about creating conversations. I try to get on Twitter several times a day to see if I can create a conversation with someone. These conversations create a more memorable moment for people versus a traditional tweet.

Check out Andrew’s review of Coschedule and how we use it for our social media web marketing.

CoSchedule

Syndication

Andrew has had a lot of success with getting our articles syndicated on some major publications such as the AOL Finance Collective and Seeking Alpha. We continue to search for new places to get our articles hosted somewhere else. Using syndication for web marketing increases the footprint of every article written which in turn increases website traffic. It is like we are borrowing their audience.

The trick with syndication is that every article must be written with extra care. Really you should do this for every article if you want to be taken as a professional (no one is perfect though). But since you are publishing this article on a high-end professional publication it needs to look like your best work. Take some extra time to review the content. Maybe even download the Grammarly application to help you find hidden mistakes in your writing. I know this application has really helped me find some boneheaded mistakes!

Social Platforms

We have had good success using Quora to gain some more exposure around the internet. Quora is only one of several social platforms I want to play with. Others include Slideshare, Reddit, and Blogger. I’m particularly excited to try out Slideshare which allows you to create a presentation on any topic you would like.

With any social platform you will want to find trending topics then conquer that topic with a mind-blowing presentation (Slideshare) or answer (Quora). You might ask, “How do you find these trending topics?” That is a great question! Well, Quora makes it super easy as you can see the analytics of questions. For other platforms, I use social media to help me with that. With Twitter, you can easily see what people are talking about and how rigorous that conversation is.

web marketing with Quora to increase website traffic

Strong Headlines

Creating strong headlines to catch the eyes of potential viewers is very important to marketing any post. If the headline does not create some sort of intrigue then no one will want to click on the link. Through CoSchedule, I use their headline analyzer to help determine if my headlines are strong or not. This analyzer will tell you if the headline has a good balance of words within it or not. It also gives the headline an overall grade, the higher the grade the better the headline is. Creating a catchy and intriguing headline is one of the simplest web marketing techniques and an easy way to increase website traffic to your blog.

Finding a Pain Point

To increase website traffic, you need to find a reason for people to visit your website. This web marketing technique requires you to find a pain point for your new visitors.  A pain point is something that the visitor must need to make their life better such as “How to market their website properly”. These pain points are subjects that can be cultural trends (Pokemon Go last summer) or a pain point that is always there such as website performance. If you can find the right pain point then apply strong marketing and SEO strategies, you will see an increase in website traffic.

So What’s Next for Wallet Squirrel?

There are some areas that we need to increase focus on. We really have not gotten to these yet because they are lower on the priority list as we have worked on incorporating the above tasks into our routine. As I have said in many other articles such as in my Getting Rid of Distractions post. Do not just stack the whole pile of tasks on your to-do list at once. We have been working on one task at a time, incorporating it into our routine, then adding another one on top of it once complete. Taking everything on all at once is a dangerous move because it increases the chances of failure and burning you out.

Infographics

Infographics keep growing in popularity as a form of web marketing. They are easy for others to share the story they want to tell. Creating relevant infographics can take a little time but in its self is your whole article portrayed as an image. This allows your viewer to easily summarize your article just by sharing one image. Every time that image is shared so is your brand. As you can see in the example below that Andrew made for his What Happens to Debt When You Die article, the Wallet Squirrel brand is clearly displayed.

We need to continue to create more infographics as well as make them easy to share. I believe this form of web marketing will increase the spread of the Wallet Squirrel brand around the internet. In turn, this will increase website traffic for Wallet Squirrel.

 

Guest Posting

We have been so focused on other things we have not made that much time for guest posting. In fact, Andrew has had to turn down several opportunities because time has slipped away. Guest posting is a very similar technique to syndication. Really the only difference is that you are posting on a fellow bloggers website instead of a publication. You gain viewership from guest posting because you are letting that blog’s visitors know you exist.

SEO is still crucial

All of this goes without saying that you cannot have web marketing without good SEO. Good SEO practices are just as important as a good web marketing strategy. We gain about half of our traffic because of good SEO and the other half because of our web marketing efforts.

Now that you have the web marketing half. Go read my two posts on SEO. The Ultimate SEO Strategy for 2017 and An SEO Strategy – What Works and What Does Not.  Within these posts, I talk about how to increase the SEO of your entire website as well as each blog post you publish.

 

Below you will find an infographic summarizing our Web Marketing strategy plus our SEO strategy. Feel free to love, like, share, post, tweet, or whatever else floats your boat. If you can, just give us credit by linking back.

Web Marketing Inforgraphic

Our Favorite Article!

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