Day 137 of the Epic Niche Site Battle, How My Affiliate Site Is Doing

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Yes, it’s Day 137 of when we started the Epic Niche Site Battle. A competition to see who could build a better niche affiliate website between myself and Barnabas over at SerialBoss.com. So far I’m doing well considering.

The rules were simple, we would start on January 1st of 2018 and see who could build a better site. This meant who’s site could get more visitors, earn more money and gain more email sign-ups would be the winner. This is in addition to both of us running our other main blogs to show how difficult it is to balance side gigs like this. Time management is key.

My Day 137 Update

I officially launched my affiliate website on Day 68 of this year. I’m not revealing the name of this site since we don’t want to affect traffic rankings, but you’ll just have to believe me that it’s up.

What I can tell you is that it’s an affiliate website centered around holiday gift ideas. The main page is loaded with awesome gift ideas and the blog post (only 1 so far) is focused on “List Posts” which normally do well with SEO. The idea is the more people who visit the site, more sales are made and that’s how the site generates income.

Website Visitors So Far?

I’ll admit I haven’t been able to put in much effort into this affiliate site since its creation on Day 80 because most of my attention has been focused on WalletSquirrel.com, but without too much initial marketing. It’s somehow found steady traffic.

This is the visitor trend since it starts on March 10th. It picked up about 45 views a day on average since its start. Honestly, that isn’t great, but considering how little attention I’ve given this site (maybe 1 hour since the start), it’s better than I thought. Especially with a bounce rate for an affiliate site.

How Much Money Has it Made?

So with an average of 45 views a day, you can’t expect this website to gain much money. All of my income is through affiliate links which are perfect for me. I’ve noticed I make a lot more on affiliate links than banner ads. Plus I really hate the look of banner ads, so I didn’t include any on this new site.

It’s only had a few sales, but most of the income is merchants paying me for the clicks through the links I have on the affiliate website. I’ve been using Viglink for all my affiliate marketing tracking. Since March 10th, this affiliate site has made $5.90. Wahoo, I gained some pennies. =)

Yes, $5.90 isn’t much but considering the 1 hour I’ve put into this site since starting it on March 10th, it’s pretty great. Plus that income is pretty consistently $0.40 a day. That’s actually really impressive since its so consistent. It gives me a lot of motivation that it will do well if given more attention.

How Many Email Addresses Has it Gained?

One thing I can absolutely do better on is collecting email address. I only have one email opt-in form on the contact page. So far this has only collected 10 email addresses. That’s pretty awful. There are plenty of tricks I’ve learned recently on Wallet Squirrel to gain more email addresses. I’m looking forward to trying all of these.

Just curious, are you tempted to sign up for Wallet Squirrel’s email list from our Opt-In form below? If not, why not?

How Is the Other Guy Doing?

Even though I’ve trailed off on my effort for this new affiliate site, I’m still way ahead of Barabas who just got his site up last week. ;P

However, I’ve only written one blog post on my affiliate website and he’s already written 10. We took different approaches with him writing a bunch of content first then publishing the website. I did the opposite by adding content after the website was launched. It’s funny how people do things differently.

I’ll compare the stats of our websites side by side once he has had a chance to market his site a bit more. In the meantime though, I’m ramping up to write 3 more blog posts and started using SEMrush to do some awesome keyword research and backlinking to make the site more popular. Stay tuned to see how we compare against each other!

Day 67 Of My Latest Affiliate Website

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Today is day 67 of when I first started my latest Affiliate Website. The sad part is though I still haven’t “officially” launched the site yet. So I wanted to give you an update where I’m at currently, as someone who is trying to balance creating a website from scratch, and continuing to live life.

Where am I Currently With The Website?

The good news is the website is live with a great design and concept I still like. So far I’ve added a few products to sell on the homepage and I have one blog post done. Yes, only one….

The biggest thing with me is to figure out the processes I need to do to complete each task. Luckily I have done everything from adding new products to creating the style/look I want for the blog posts. Now that I have these throughout, experimented with and complete. To move forward, I just need to create content and fit it to the standards I’ve created thus far.

What’s Distracted me?

While I’ve had 67 days to work on the new website, in reality, I’ve only had about 2 weekends. This is because I do other things in my life in addition to my affiliate website. For example, I write regular content for Wallet Squirrel (this website), as well as write guest posts for other bloggers in hopes to gain links back to this site, Wallet Squirrel. This is where most of my free time goes, either to Wallet Squirrel or the new Affiliate Website.

Other things that have distracted me so far…

  • Workouts/Training – I’m signed up for a 10k race (called the BolderBoulder) in 3 months, a half marathon (Slacker Half) in 4 months and a 10-mile Tough Mudder in 6 months. So I’m daily working out and running. That takes up about 2 hours a day, every day.
  • Girlfriend – I very much like my girlfriend and need to spend time with her so she knows I’m alive.
  • Social Activities – I enjoy hanging out and visiting with friends and I still need to do these. However, I have limited myself to only going out on special occasions. Basically, if it’s some mundane excuse to go out to the bars, I pass. Yet if it’s going up to Breckenridge for snowboarding, I’m in. This has helped me not get into a rut of boring social activities and get some work done as well.

How The Other Guy is Doing

I started this Epic Niche Site Battle with Barnabas of SerialBoss. We continue to chat on LinkedIn to see how the other is doing. He’s in the same boat of feeling overwhelmed by two websites but we continue to make strides.

I expect to have my website completely launched and starting my marketing campaigns this weekend. Wish me luck!

How I Started An Amazon Affiliate Website To Start Making Money

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How I Started an Amazon Affiliate Website to Start Making Money

Recently I’ve committed to building an epic Amazon Affiliate Website in a new competition we’re calling the Epic Niche Site Battle. A contest over a year to see who can build a better niche website. The competition started January 1st, 2018 and this is the entire outline of how I plan to create an awesome Amazon Affiliate Website under $300.

Step 1 – Find a Niche

What do I want my website to do or sell? Do I want to be an entertainment website where people go to be happy and find cool stuff, or do I want to be an authority website where people visit to learn words of wisdom from someone who knows more than them? Or do I want to create another blog that shares silly stories?

There are a lot of choices here, but I wanted to do an entertainment website. I like being fun and frankly if it’s going to be another website to manage. I NEED this to be fun!

Specifically, I chose to niche down to a fun, witty and entertaining website on Holidays. I like holidays because people spend money (or at least expected to spend money) during these times of the year. So I’m going to create an entertainment website based on the traditional things people buy for the holidays. Cool right!

Cost – $0 to think of cool niche ideas.

Step 2 – Find a Clever Domain Name

This part takes time, give yourself plenty of time, like 3 months to come up with a clever domain name for your website. Usually, you want your website/business name or purpose to be reflected in the domain name. You want this to be memorable, easy to type, shorter is better and capable of building a brand around.

I spent 3 months thinking about a domain name. Yes, the Epic Niche Site Battle started 10 days ago, but I could still think of my website beforehand. To think about my holiday website, I came up with over 237 different domain names, slowly fine-tuning them, and emphasizing keywords that made sense to my brand. Those 237 domain names were just the ones that were available when I researched them on GoDaddy.com, there were hundreds more I tried that were unavailable. I went a little insane finding the right domain name.

This is how I felt…..

Eventually, I find a domain name that I absolutely loved! This is personally important to me because if I don’t like it, I won’t be motivated to work on it every week. If you’re not passionate about something, you WILL quit halfway through when the going gets tough. I don’t plan to quit.

Cost – $12 Domain Name + $12 Domain Privacy
*Always buy domain privacy, otherwise you’ll get calls/emails daily from companies trying to sell your new website different services. It’s like telemarketers on steroids.

Step 3 – Create A Fun Logo

This doesn’t seem like a big deal, but I’m a graphic kind of guy and I NEED an awesome logo to rally behind. Honestly, I started to think about how the website logo will look when researching domain names. I wanted to create more than just a name in a silly font, I want to create a whole brand.

Once I had my domain name chosen, I started to research different creative logos on websites like Logopond.com and in Google Search Images. I typed in my keywords and compared what other company logos looked like. I started from there and fine-tuned until I had something that looked different, creative, but familiar.

I had about 5 pages of tiny thumbnail logos sketched out.

I needed and created something that looked professional. I used Adobe Illustrator to create it myself, but you could hire a freelance graphic designer off Upwork.com of Fiverr.com. It just depends how much money you want to spend. I personally hate spending money, so the more I can do myself, the better.

Cost – $0 if you do it yourself, I did.

Step 4 – Claim Your Social Platforms

Right before I create a website, I go through and start claiming all my social media platforms for the new company name. Chances are that if your domain name is unique enough, it should be available. If not, at least a similar enough name should be.

I’m currently going through and claiming a Gmail account for my new company (people trust Gmail), along with a Facebook Page, Pinterest Page, Instagram, and Twitter Profile. I’m doing this now so I at least have all of these claimed in the digital world.

I will use the graphic I created for my logo, as the profile photo for the new social media accounts. =P

You may not need/use all of these in the beginning, but having them for safekeeping is a nice reassurance moving forward.

Cost – $0 for the basic accounts.

Step 5 – Set Up Your Initial Website

I personally use WordPress for all my websites. It’s frankly easy to use, flexible and I like the simplicity. This new website will also be on WordPress. Most websites are.

Setting up a website is easier than you think. I personally use Bluehost (you can use whoever you want) to set up all my websites because they have a 1-click button that sets up a WordPress website for you, if that’s scary, here is a detailed post on how to start a blog written for some friends. Let me know in the comments if you have any questions. We’re happy to help!

Full disclosure, I use Bluehost for all my websites. I’m a big fan. If you want to learn more or use Bluehost, I would LOVE if you used my Bluehost Affiliate Code to check it out. It really means a lot to us!

Cost – $202.32 for 2 years of Bluehost hosting.

*You can absolutely do only 1 year, but there is a better discount the longer you go. I also paid for the Site Backup Pro (in case I accidentally delete something) and SiteLock Security (in case my website gets hacked). Overall $202.32 for two years is pretty awesome! If your website hasn’t made that back in 2 years, we should chat.

Step 6 – Find The Right WordPress Theme

So I went to the same place I buy all my WordPress themes (Themeforest) and searched their hundreds of demo WordPress Themes to find the right one that made sense for my Amazon Affiliate Website. This is the style and look your website will have. I needed a clean looking blog (it’s great for SEO) and I needed a warm looking homepage. I found something flexible and looked professional after a couple hours searching.

I’m a big fan of websites that look professional. If your website looks like it was made by a 5th grader, it will be instantly judged and people will feel uncomfortable. Take the time to give your website a nice look upfront and it will pay dividends for the success of your website. WordPress themes are a great way to give your Amazon Affiliate Website a professional look for a cheap price tag.

All you do with your WordPress Theme is hit “Upload Theme” once you create your WordPress website. It’ll then give you the look and feel of what you saw in the demo theme from Themeforest.

Cost – $60 for a WordPress theme from Themeforest.

Step 7 – Add these WordPress Plugins to Improve your site

There is an infinite number of plugins you can add to your site, but the more you do, the slower your site can run and Google hates slow sites, read Adam’s experience here with decreasing website load times. Here are 6 free plug-ins I add to all of my WordPress Amazon Affiliate Websites to keep them fast, looking good and efficient.

  • Akismet Anti-Spam – Frankly getting spammy comments suck and make your website look crappy. Akismet is one of the most popular plugins to protect your Amazon Affiliate Website from spam. Or turn comments completely off to eliminate spam if you don’t want a comment section.
  • Compress JPEG & PNG Images – This is a plugin we use to automatically reduce the file size of our images. Having smaller file sizes keep your website load times quicker since the web pages don’t have as much to download.
  • Google XML Sitemaps – This helps Google bookmark your website. The plugin does everything automatically. It basically creates a roadmap for Google’s crawl bots to quickly index your site.
  • WP Fastest Cache – Cache plugins help your website load faster and this is one of the best. We’ve tried a couple different cache plugins, but keep coming back to this one.
  • Yoast SEO – One of the most popular free SEO plugins. This will tell you how well your page/post is optimized to be search friendly. I live by this plugin!

Cost – $0 for all of these plugins.

Step 8 – Create Your Initial Pages

I want my website to be easily manageable, so I’m going to initially set up my Amazon Affiliate Website to be pretty simple. I’m having essentially 3 pages.

These pages are:

  • Homepage where I’ll sell products
  • Blog to write engaging SEO posts
  • About Me/Contact Page

I thought about separating the About Me and Contact Page, but they essentially are the same thing, I’ll have a contact form on my About Me page. In my head, the website is more manageable with 3 different pages (plus future blog posts).

I’m currently setting up these 3 pages and loading the homepage with products to sell for the upcoming holiday. Once these 3 pages are done, you’re website is almost done.

Cost – $0, just takes time.

Step 9 – Write AWESOME Blog Posts (4-5 for Launch)

In most cases, your website will be found by SEO or Search Engine Optimization blog posts. You’ll likely market your website in other ways, but most times blogs are found on Google, Bing or Yahoo. Here is Wallet Squirrel’s SEO strategy.

This is where the hard work comes! Every one of my blog posts must follow the 5 rules I discovered during my research on 50 Amazon Affiliate Website Examples Making Money in a Niche. There were the 5 important variables when investigating blog posts on these successful Amazon Affiliate Websites.

  1. Use Specific Keywords – The more specific the keyword is, the better it’ll likely rank in Google
  2. Review Posts are Popular – Before someone buys something, they want to know what others think of it. So if I have an opportunity to review something for a post, people may use my review post to click through to the product they’re thinking of buying.
  3. Content Is King – Most successful blog posts that rank well have between 1,500 – 3,000 words.
  4. Mix High & Low Priced Items – Don’t have a blog post with affiliate links to all high priced or all low priced products. Keep a diversity of price ranges and don’t overwhelm the reader with products to buy. Provide honest reviews and recommendations.
  5. Get People to the Amazon Store as Quick as Possible – The goal of an Amazon Affiliate Website is to get people to the store as quick as possible. Amazon does a great job at convincing people to buy their stuff, let them do the work and collect your affiliate commissions.

Lastly, always do your research and NEVER suggest/promote products you dislike or don’t agree with just for money. People will ALWAYS see through that.

I’m trying to create 4-5 awesome blog posts for my initial launch. Don’t worry about publishing these all at once. This just gives Google more time to crawl these pages and bookmark them for future Google Searches. After that, I’ll create a new post weekly or bi-weekly. Honestly whatever feels better with my time constraints. Either way, quality blog posts are better with Amazon Affiliate Websites.

Cost – $0 unless you pay someone else to write articles for you, but I write all my articles myself.

Step 10 – Launch Your Amazon Affiliate Website & Market It

After I finish my 3 website pages and 4-5 blog posts. I’ll be ready to launch my website!

This involves more than making it visible to the world. You need to get people to the website. Here are some ideas on how to promote your website and increase web traffic.

  • If you have an Email List, email them on the new website!
  • Create a social media campaign on your social media accounts about the launch. Add lots of hashtags if you don’t have a large following. Also, share with your friends and family, they’ll be likely to share because most people want you to succeed.
  • Post to Facebook Groups asking them for feedback on your new website. Maybe they’ll have ideas on how to make it better. You may even get a few new followers.
  • Submit the URL of your new Amazon Affiliate Website to different News Aggregators like StumbleUpon.com.
  • Try syndicating some of your blog posts to syndication sites, especially if they’re good posts. This may help you tap new audiences.
  • Create an infographic and share with different graphics platforms like Slideshare, Flikr, and other bloggers.
  • Reach out to Bloggers and/or News outlets if your new website or blog posts match their content.
  • Reach out to companies you mention in your blog posts.

Cost – $0 You don’t have to spend anything on marketing the website if you don’t want to. Find free ways to promote your website before resorting to paying for a press release or PR companies. Don’t ever try to pay for links to your website, Google may penalize you for this.

Step 11 – Repeat Writing New Blog Posts and Marketing

Remember the old shampoo commercials of rinse and repeat? That’s how Amazon Affiliate Websites work. Your goal is to attract as many visitors as possible, help them, and send them onward to Amazon to buy a product.

The more you write new content and market your website, the more visitors you’ll bring in and the more products you’ll sell.

Total Cost to Start an Amazon Affiliate Website – $274.32

Conclusion

I just laid out my entire Amazon Affiliate Website template for you to copy. If you follow this outline and track my progress, you’ll find some success for your new website.

I’m currently in Step 8, setting up my Amazon Affiliate Website now. It’s going really well! I should be at Step 9 or Step 10 by the end of January, having only spent $274.32 total. That should easily be made back in the next couple of months, I’ll continue to track and post my progress!

Leave me a comment on how your website is doing and I’ll continue to leave updates on how the Epic Niche Site Battle is going!

We’re Starting the Epic Niche Site Battle!

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“Let’s do this!” is how I responded to a LinkedIn message from Barnabas of TheDadWallet.com & SerialBoss.com.

Back in May, Barnabas reached out to Wallet Squirrel following up on all our talk about building a niche website. He’s been wanting to do the same thing and he suggested we do something like Pat Flynn’s Niche Site Duel and compete to see who could make the better niche website.

F*#k, I freaked out. This is the first time I’m going against a real blogger and sharing every step of the process. What if my ideas suck?

Although terrified, I REALLY want to do this. I want to build something awesome with everything I’ve learned the last year. So I accepted the challenge of what we’re calling the “Epic Niche Site Battle”!

Niche Site, What Is That?

In an older post, I gave 50 Examples of Amazon Affiliate Websites. Essentially a niche site is a website that caters to a particular narrow group of people with a common interest. For example, people who own large fish tanks could be a particular niche. You could totally have a website about that!

You can also monetize these niche websites and have them make money for you. I’ll admit, that’s my motivation to start this. I’m hoping to build a passive income with this new website and use that money to buy more dividend stocks.

How the Competition Works

Barnabas and I sat down (via Google Hangouts) to lay out how the competition works.

Duration: We are giving each other 1 year to build & grow our niche sites. Starting on January 1st of 2018 we’re starting our site and giving comprehensive reports quarterly on both our blogs (walletsquirrel.com & serialboss.com). We each may add additional posts, but we have to share all of our stats every three months. Whoever has better key metrics at the end of the year wins.

What We’re Competing On: We’re both building niche sites to help us grow our incomes, so making money is key but not the only factor. We are tracking 4 key metrics we both felt were vital to the success of a niche website.

Updates: We’ll share our updates quarterly with January 4th as our first post. Damn that’s soon!

  • First Update – March 29th
  • Second Update – July 5th
  • Third Update – September 7th
  • Last Update – December 6th

Rules: The only rules we came up with were:

  1. No one else can help us. I can’t have my buddy Adam helping me or hire any Virtual Assistants. The same goes for him. It’s just him and I each bootstrapping a website from scratch.
  2. Paid Advertising must be deducted from profits. I don’t plan on using a lot of Paid Advertising since I’m poor and don’t want to spend money, but I may try $50 in Facebook Ads to see/track if it helps.

That’s it. All else is fair to build the ultimate niche website!

Full Transparency: We’re sharing EVERYTHING (good times and bad) except the domain names. We want to be as transparent as possible since we want to help others build niche websites and show how it’s done, but we’ve both heard horror stories of people using similar domain names and stealing traffic from new sites after the keyword research has been done.

I may share my domain name at the end of the competition, once established, but it’s up to Barnabas to share his or not. For now, we’ll call our respective sites the Wallet Squirrel Niche Site and the Serial Boss Niche Site.

My Previous Niche Site Experience

So far my previous niche site experience leaves room for improvement. In the past I’ve built 4 unsuccessful niche websites, but each one got better.

That’s right, I’ve built 4 awful niche sites in the past. It’s time to build something awesome!

Starting when I was 24 I built my first niche site reviewing online universities, it was called Top5OnlineUniversities.com. It was awful because I wrote generic school descriptions and only made money with AdSense. I hated myself for building something so lame. So I quit after a year.

At age 25 I built a website called LanguageMindMaps.com (it’s not up anymore). I wanted to use my graphic design talent to create mind maps of typical conversations in different languages to help people visually learn new languages. It was better looking but I had no way to really monetize it and knew nothing about marketing. It failed because no one was searching for the term language mind maps.

At age 26 I built a deodorant niche website that started doing well for the keyword search, but it lacked ways to monetize the website. Plus I wasn’t exactly thrilled to tell people I had a website on deodorant. So since I wasn’t excited to market it, I lost interest and it died.

At age 27 Adam (of Wallet Squirrel) and I built a Halloween Costume website. This was something that looked cool, had great keyword research and did really well. However, it was just a seasonal website so the rest of the year I lacked interest in maintaining it since it only turned a profit once a year. That lack of motivation destroyed me and I game up. By the time Halloween came around again we didn’t have the keyword strength and lost tons of traffic. It’s slowly been dying.

Now! I plan to build something that’s graphically cool, that I’m excited to share with other people, has awesome keyword strength with a topic I can write about throughout the year. These are the guiding factors for my new niche site.

Strategies

It was pretty funny when we shared our initial strategies, they were very different approaches. So we’ll get to see two common strategies in action.

I wanted to go with a traditional affiliate site where the purpose is to rank high for a particular keyword then get my audience from my niche website to a product as fast as possible. When people use my tracking codes, I get a portion of the sale if they buy anything. So my strategy is to gain traffic through keyword targeting and quickly get them to a product site quickly. The idea being the more people I get to a product site, the more products that will sell.

Barnabas with SerialBoss has a bit different strategy. He plans to make most his income from Google AdSense rather than affiliate sales. So he is focusing on ranking highly in Google in a particular niche and gain revenue through visual AdSense ads.

Overall: I anticipate I may make more money first, but he is playing the long game by trying to become the premier expert in a particular niche field. If he can rank highly for one particular keyword, it’s easier to start expanding into other similar keywords and significantly grow his traffic.

So It Begins

I’m currently in the pregame phase. I’ve built a few niche sites in the past, but none have been overly successful. I really have no idea what I’m going to do. I know I’m going to build an affiliate niche website and it’s going to follow rules I stated above from past lessons learned, but I don’t know exactly what it will be yet. I don’t even have a domain name in mind.

So I’m currently rapidly typing domain names into GoDaddy to see what’s available and sounds good. Rapidly strategizing in my head because on January 1st we’re going fulling speed!

Does anyone want to join?

The main Epic Niche Site Battle is between Barnabas and I, but anyone is welcome to join in. Does anyone want to join us building a completely new niche website in January? Sign up for my email newsletter below to follow the action!