Posts

Web Marketing – How to Increase Website Traffic Now!

Web Marketing – How to Increase Website Traffic Now!

Over the past few months, Andrew and I have been working very hard to increase website traffic to Wallet Squirrel. I can successfully say that we have accomplished that with our web marketing strategy! We are nowhere near some of the bigger bloggers but our traffic growth is aggressively pointing upward with a 65% gain between June and July! Overall, we have increased our viewership by 545% since changing our strategy in February.

In my latest SEO post, I suggested that I would be coming out with a marketing guide. Well, here it is! I am going to lay it all out here to help you gain more traffic now!

The Goal of Web Marketing

Overall, you want web marketing to increase the exposure of your content and website. The more you can share your content with others on various platforms, the more likely you are to reach new people. These new visitors are the people that could turn into loyal followers.

You also want to make sure the platforms that you are sharing on are worth your time and effort. Marketing takes a lot of time and effort which most people do not have. I know I do not have that much time with a little eight-month-old crawling all around the house. This is why I have come with this guide, to save you the time as well as the effort of guessing and checking based on what Andrew and I have already gone through.

Here you will find the techniques that we find the most useful and gain the most traffic from.

Social Media

Using social media to increase website traffic is a no brainer. Being persistent and dedicated with social media can really expand your contents reach. The challenge with social media it is tough to stay consistent with posting every day. This is why we recently purchased CoSchedule to help us post on all of the social media platforms. CoSchedule allows you to create templates for Tweets, Facebook, Pinterest, and LinkedIn then it will automatically post them on a particular schedule.

Another thing to remember about social media is that it is not only about sending out these automated posts. Social media is also about creating conversations. I try to get on Twitter several times a day to see if I can create a conversation with someone. These conversations create a more memorable moment for people versus a traditional tweet.

Check out Andrew’s review of Coschedule and how we use it for our social media web marketing.

CoSchedule

Syndication

Andrew has had a lot of success with getting our articles syndicated on some major publications such as the AOL Finance Collective and Seeking Alpha. We continue to search for new places to get our articles hosted somewhere else. Using syndication for web marketing increases the footprint of every article written which in turn increases website traffic. It is like we are borrowing their audience.

The trick with syndication is that every article must be written with extra care. Really you should do this for every article if you want to be taken as a professional (no one is perfect though). But since you are publishing this article on a high-end professional publication it needs to look like your best work. Take some extra time to review the content. Maybe even download the Grammarly application to help you find hidden mistakes in your writing. I know this application has really helped me find some boneheaded mistakes!

Social Platforms

We have had good success using Quora to gain some more exposure around the internet. Quora is only one of several social platforms I want to play with. Others include Slideshare, Reddit, and Blogger. I’m particularly excited to try out Slideshare which allows you to create a presentation on any topic you would like.

With any social platform you will want to find trending topics then conquer that topic with a mind blowing presentation (Slideshare) or answer (Quora). You might ask, “How do you find these trending topics?” That is a great question! Well, Quora makes it super easy as you can see the analytics of questions. For other platforms, I use social media to help me with that. With Twitter, you can easily see what people are talking about and how rigorous that conversation is.

web marketing with Quora to increase website traffic

Strong Headlines

Creating strong headlines to catch the eyes of potential viewers is very important to marketing any post. If the headline does not create some sort of intrigue then no one will want to click on the link. Through CoSchedule, I use their headline analyzer to help determine if my headlines are strong or not. This analyzer will tell you if the headline has a good balance of words within it or not. It also gives the headline an overall grade, the higher the grade the better the headline is. Creating a catchy and intriguing headline is one of the simplest web marketing techniques and an easy way to increase website traffic to your blog.

Finding a Pain Point

To increase website traffic, you need to find a reason for people to visit your website. This web marketing technique requires you to find a pain point for your new visitors.  A pain point is something that the visitor must need to make their life better such as “How to market their website properly”. These pain points are subjects that can be cultural trends (Pokemon Go last summer) or a pain point that is always there such as website performance. If you can find the right pain point then apply strong marketing and SEO strategies, you will see an increase in website traffic.

So What’s Next for Wallet Squirrel?

There are some areas that we need to increase focus on. We really have not gotten to these yet because they are lower on the priority list as we have worked on incorporating the above tasks into our routine. As I have said in many other articles such as in my Getting Rid of Distractions post. Do not just stack the whole pile of tasks on your to-do list at once. We have been working on one task at a time, incorporating it into our routine, then adding another one on top of it once complete. Taking everything on all at once is a dangerous move because it increases the chances of failure and burning you out.

Infographics

Infographics keep growing in popularity as a form of web marketing. They are easy for others to share the story they want to tell. Creating relevant infographics can take a little time but in its self is your whole article portrayed as an image. This allows your viewer to easily summarize your article just by sharing one image. Every time that image is shared so is your brand. As you can see in the example below that Andrew made for his What Happens to Debt When You Die article, the Wallet Squirrel brand is clearly displayed.

We need to continue to create more infographics as well as make them easy to share. I believe this form of web marketing will increase the spread of the Wallet Squirrel brand around the internet. In turn, this will increase website traffic for Wallet Squirrel.

 

Guest Posting

We have been so focused on other things we have not made that much time for guest posting. In fact, Andrew has had to turn down several opportunities because time has slipped away. Guest posting is a very similar technique to syndication. Really the only difference is that you are posting on a fellow bloggers website instead of a publication. You gain viewership from guest posting because you are letting that blog’s visitors know you exist.

SEO is still crucial

All of this goes without saying that you cannot have web marketing without good SEO. Good SEO practices are just as important as a good web marketing strategy. We gain about half of our traffic because of good SEO and the other half because of our web marketing efforts.

Now that you have the web marketing half. Go read my two posts on SEO. The Ultimate SEO Strategy for 2017 and An SEO Strategy – What Works and What Does Not.  Within these posts, I talk about how to increase the SEO of your entire website as well as each blog post you publish.

 

Below you will find an infographic summarizing our Web Marketing strategy plus our SEO strategy. Feel free to love, like, share, post, tweet, or whatever else floats your boat. If you can, just give us credit by linking back.

Web Marketing Inforgraphic

CoSchedule Review: The Social Media Calendar I chose over Buffer & MeetEdgar

If you recall from my June Income Report, my July goal is to build a social media calendar to help grow our Social Media audiences. Currently, Social Media produces only 17% of our traffic, so I wanted to tap into that potential. A social media calendar would regularly/consistently stay in contact with those audiences. So I compared 3 different social media tools for this CoSchedule Review to do just that, manage Wallet Squirrel’s social media.

Obviously, from the title, I choose CoSchedule for Wallet Squirrel, but anyone wanting to dramatically improve their Social Media game should look this over.

CoSchedule Review Header Image

The Three Different Social Media Tools I Tested:

MeetEdgar – This tool allows you to automate your social media messages. You can write a Tweet/Facebook Post/LinkedIn Message and have it automatically repost every month, 3 months or year so that you’re never running out of content. While this is a great tool, the interface was a bit clunky for me in the 14-day trial and for the price of $45 per month, I wanted a bit more than just a backlog of messages automatically posting.

Buffer – This allows you to set up a queue of social media messages on Twitter/Facebook/LinkedIn where you can write messages beforehand, and Buffer will publish them based on timeslots you decide. Think of writing one message then selecting all the different social media platforms you want to send it out to. This eliminates going into each social media account and copy/ pasting your message each time. You can also schedule retweets so you don’t have a bunch of messages going out at once.

I actually use Buffer at work and love it. The biggest downfall is that once you send a message, you can’t automatically reschedule it to be sent again. Since Tweeting only hits 10% of your audience at a time. You’d manually have to add the same tweet over and over and over. It’s just a giant waste of time.

CoSchedule – This is really a combination of the two. CoSchedule allows you to see a full calendar of messages going out and automatically ReQueue them to go out again if they’re popular. I’ve done the 14-day trial and now I’m a paid subscriber. I’m a bit of a fan. Let me dive a bit more into CoSchedule.

I chose CoSchedule, but what is it?

Because CoSchedule loves demonstration videos, here is a brief CoSchedule Review Video of their software.

To me, CoSchedule is a visual calendar that you can see when your different social media posts are going out. You can schedule a post in advance and automatically repost (they call it ReQueuing) popular content so your audience doesn’t miss great content. Here is a screenshot of what Wallet Squirrel’s calendar looks like after using it for two weeks during the CoSchedule Review.

CoSchedule Review Social Media Calendar

How I use CoSchedule for my Social Media Calendar

Not going to lie, it’s a bit intimidating at first, as is any software. It integrates into a number of social media platforms and WordPress, it took a bit to get my head around it. However starting off, I primary use it for my social media accounts.

How I Setup Social Media Campaigns

This is a term I’ve heard as a buzz word, but I never really knew what it meant until this CoSchedule Review. I’ve come to learn that a social media campaign is a series of social media messages posted at different times, with all the same purpose. Like the 1,000 tweets you read when Lady Gaga launches a new album. Those set of tweets, collectively are a social media campaign.

For me personally, I use their social media campaign to promote new blog content. I click their campaign button and I set up a template for my new Income Reports. To describe the screenshot below, I add the URL of the post I want to promote and it automatically inserts that hyperlink into a series of messages scheduled to go out that day, the next day, a week later and a month later. All the times are completely customizable. Each message has a default basic message like “check this out”, but I tweak these each time. This is one of my favorite features because it provides a carpet bombing of social media messages for new content over an entire month, created in seconds.

CoSchedule Review Social Media Campaign

How I Automatically Repost Popular Content

CoSchedule has a popular feature called “ReQueue” which creates a cache of messages that will automatically be published if you have a gap in your social media calendar. Let’s say I want to post 3 tweets each day. If I don’t have a social media posts going out on Friday. CoSchedule can pull an old social media post from my library of social media messages to fill that gap.

Oh my goodness it’s so nice to automatically repost evergreen content

For example last Sunday while writing this CoSchedule Review, I filled my ReQueue library with fun social media messages promoting old content. That way, I will always have at least 3 tweets going out a day. You can even set categories for your ReQueue library such as “Evergreen Content”, “Promotional Content” like a referral link to Bluehost website services or any categories you can think of. Here are the categories I’ve created so far.

CoSchedule Review ReQueue Categories Screenshot

Quick CoSchedule Review Pros/Cons

Pros

  • The software allows you to create an entire social media campaign, aka numerous social media messages on different platforms, in seconds
  • CoSchedule allows you to automatically “ReQueue” popular content so that it never disappears in the social media abyss. It automatically posts old content whenever you have gaps in your social media calendar.
  • It has the pros of both Buffer and MeetEdgar.
  • The really clean design makes looking over your calendar very easy.

Cons

  • It’s pretty pricey, it says $39 per month for their solo blogger plan, but it doesn’t include the ReQueue feature which everyone wants. I especially wanted. If you want ReQueue, you need to pay another $30. So in reality, it cost $79 per month. WTF! This is one of the most expenseive social media calendars I’ve found.
  • The Social Media Analytics isn’t included in the base $79 per month I’m currently paying. If you want analytics, you need to pay more. Yuk, at least Buffer had at least basic analytics in their $10 per month plan.

Why I chose CoSchedule over Buffer and MeetEdgar

As a current user of Buffer, it is great but there are days that I don’t have time to post a new message to social media and my Buffer queue ran out. I needed something with Buffer’s queue feature, but also automatically posted content like MeetEdgar. I considered getting both of these since combined they’re cheaper than CoSchedule, but I prefer to use one piece software that incorporates the best of both.

Plus there are other benefits of CoSchedule that I haven’t touched on during this CoSchedule Review. Mainly because these features are singularly what I wanted the software for. It’s currently a must if I want to grow our Wallet Squirrel social media presence. Not just rapid firing social media messages, but creating conversations and dialogue while reminding our audience of older content. Those combined features won me over.

Conclusion

I’m willing to try CoSchedule out for a couple months to see how this goes, use my referral code for 14 DAYS FREE if you’re interested in trying it too. So far I’ve been impressed with the power this software provides during my CoSchedule Review. Plus their blog has so many great tips on social media you don’t need to pay for. In 6 months I’ll do an ROI “Return on Investment” Analysis to follow up on my progress.

So far, I’d honestly recommend it to any blogger who can afford to spend a ridiculous $79 per month (save 50% if you write a review). It’s a great tool to visualize a social media calendar that’s smart enough to fill in the gaps. Like a Social Media Manager would. Follow us on Wallet Squirrel’s Facebook and Twitter page to see it in action.

Are there any other tools you use I didn’t mention?

*Disclaimer I wasn’t paid for this review, but CoSchedule does offer a 50% discount if you write a review. Since I love saving money, we did this review but maintained our honest opinion and user experience.