Posts

May-2021-Wallet-Squirel-Income-Report-Infographic

Income Report – May, 2021

The income report for May is a little different. Typically Andrew writes these for us on a monthly basis but we are mixing things up this month. For today you will get the voice of Adam telling you how we did for the month.

June 1st, today marks the start of the second half of the year. Andrew and I have a lot planned for this second half of the year to help us tackle our 2021 goals for Wallet Squirrel.

But! Before we dive into May’s Income Report, the first week of June is always a special week for me. My wife’s birthday is on June 1st, it is always a pleasure to celebrate such a beautiful soul who has blessed my life beyond what I could have ever imagined. Then on June 4th, my wife and I celebrate our 10th wedding anniversary. I cannot believe that we are celebrating 10-years already!

Fun Fact: Andrew officiated our wedding. Yes, that is him the mic above.

Our monthly income reports are an opportunity to share exactly what it’s like to run Wallet Squirrel. These are a transparent look at what we make, all the struggles/successes, and perhaps most importantly, how we build from an audience of zero to 17,000 this last month.

If you’re curious about our progress, we share these income reports every month.

What We Accomplished in May

  • Andrew spent a lot of the month working on our affiliate website. He is revamping this to make it more friendly with Amazon.
  • Adam started working on a new social media campaign through Instagram (more about this soon).
  • We worked with many great partners to continue syndicating amazing new content on Wallet Squirrel.
  • We worked on several projects that will help gain wider brand exposure for Wallet Squirrel.

Our May Website Traffic

It is still a little crazy we share our website statistics, but we sincerely hope those reading get an idea of what it’s really like to run a blog. It’s very tough, but incredibly rewarding when we see people appreciating our content.

A majority of our traffic comes organically from Google. Strong SEO tied with the perfect keyword really does work! Here’s what the month’s traffic looked like!

WS Website Traffic - May, 2021

Our May Website Income

It’s exciting to say that we had another month of over $500 in income! We continue to be consistent with our income and are finding new avenues for more revenue for the second half of 2021. We tend to take this money, immediately reinvesting in us and Wallet Squirrel.

A big contributor to our high income is our How To Start A Blog page which continues to be one of the best on the internet (in terms of design). These affiliates are great, but we hope that our website ads and additional affiliates will become bigger contributors as we grow!

May-2021-Wallet-Squirel-Income-Report-Infographic

Every month we continue to try different ways to make money, and these passive income experiments continue to boost our potential income. Every day these grow and will eventually replace our entire income through blogging. Cool Right!

  • Google AdSense – we make money when people see or click (extra money) on website banner ads
  • Affiliate Marketing – we earn a commission if someone buys a product through a link on your website
  • Blue Host Affiliate –  an affiliate link for website hosting we use.
  • Online Surveys – we earn money from participating in online surveys like Swagbucks.
  • Stock Photography – we earn money whenever one of our photos sells online.
  • Interest Checking/Saving Account – we earn interest on the money in our checking and savings accounts.
  • Cash Back Credit Card – we earn extra money via 2% cashback from using our credit card.
  • Seeking Alpha – we earn recurring ad revenue from SeekingAlpha.com for some articles we wrote years ago.
  • Lending Club – we earn interest from peer-to-peer lending.
  • Dividends – we earn dividends from the stocks we own.

Monthly Expenses for Wallet Squirrel

While it’s great to talk about the money we make. We also spend money to help our blog grow. Here is how much money we spent in May.

Monthly Expenses – $219

  • Bluehost ($36) – hosting service
  • Sitelock ($8) – extra security add-on from Bluehost
  • Domain Name ($2) – so we can reserve the domain name WalletSquirrel.com.
  • Bloom ($7) – our creative email signup forms.
  • Noun Project ($40)  – Unlimited Icon Downloads
  • Money Mix Insiders ($166) – Great mastermind group for finance bloggers + Ahrefs Membership

In addition to our monthly blogging expenses, I did purchase a few dividend stocks to add to my stock portfolio. I purchased a few shares of Microsoft and Verizon. These purchases will continue to boost my monthly dividend income!

What’s Next For June

We will continue to build on what we have started in the first half of 2021. We continue to look for ways to get the Wallet Squirrel brand out in front of people. Andrew is participating in the North Carolina Banker Association conference at the beginning of June. Adam plans on launching the new Instagram social media campaign mentioned above (more about this to come). We also might be participating as guests in our first podcast appearance (the details are still in the works).

Overall, we are very proud of what we have accomplished in the first half of 2021. We cannot wait to tackle the second half.

Income Report – March, 2021

March was a weird, productive, and milestone month!

First, if you’re new to Wallet Squirrel, this isn’t a normal post. It’s normal for us to share a peek behind the curtain every month with exact revenue and expenses for this website. It’s not normal for every blogger to provide this amount of detail to their readers.

Here is a recap of everything in March, including behind the scenes, revenue, and expenses.

What Happened In March?

 

What Our Traffic Looked Like In March

We’ve hit a weird traffic plateau that comes right before another bump in website traffic. Much like improving at a sport, you practice hard while not noticing a difference, then WHAM something clicks, and you’re next level!

That’s us.

Because we show our actual Google Analytics data, we need to address a weird drop in traffic at the beginning of the month. As we mentioned before, we moved over to a new ad platform (Ezoic). During that transition, someone *cough* Ezoic *cough* blocked data to Google Analytics. Ezoic fixed the problem in a few days, but it left a weird drop I felt needed explaining.

 

March 2021 Income Report

We bring in revenue from 13 different sources that continually provide impressive income for this site.

This month we’re at $441.89, which doesn’t break our ideal $500 mark, BUT you’ll notice that our biggest revenue generator for the first time is our website ads through our new Ezoic partners.

This revenue will come down a bit as we’re reducing the excessive ads Ezoic automatically added to the site. Still, the RPM (revenue per thousand impressions) has gone up dramatically. Meaning we get paid drastically more for ad viewed.

For us, this is a new milestone. We no longer need to suggest affiliate products to make money (although we love the affiliates we offer). From this point on, Wallet Squirrel makes enough money through website ads alone to perpetually support itself!

April-2021-Wallet-Squirel-Income-Report-Infographic

Every month we share our revenue sources from our ways to make money, and these passive income experiments continue to boost our potential income. Every day these grow and will eventually replace our entire income through blogging. Cool Right!

  • Google AdSense – we make money when people see or click (extra money) on website banner ads.
  • Affiliate Marketing – we earn a commission if someone buys a product through a link on your website.
  • Blue Host Affiliate – an affiliate link for website hosting we use.
  • Online Surveys – we earn money from participating in online surveys like Swagbucks.
  • Stock Photography – we earn money whenever one of our photos sells online.
  • Interest Checking/Saving Account – we earn interest on the money in our checking and savings accounts.
  • Cash Back Credit Card – we earn extra money via 2% cashback from using our credit card.
  • Seeking Alpha – we earn recurring ad revenue from SeekingAlpha.com for some articles we wrote years ago.
  • Lending Club – we earn interest from peer-to-peer lending.
  • Dividends – we earn dividends from the stocks we own.

What Does This Money Go?

It’s great to make money, but we also have several expenses in running a finance blog.

First, the money from my Personal Accounts goes directly back to me (Andrew). The interest in my savings and checking accounts stay there. Same for credit cards. I use my credit card 100% of the time, so I return the 2% cashback into my bank account.

Second, the dividends from my stock portfolio reinvest into additional dividend stocks. These produce a snowball effect that continues to generate more money over time.

Third, the Wallet Squirrel income is what we’ve tracked through our analytics. It may be weeks or months till the money hits our bank account. Then we use that money for website expenses and marketing initiatives because it takes money (marketing) to make money (growth).

Monthly Expenses – $231

    • Bluehost ($36) – hosting service
    • Sitelock ($8) – extra security add-on from Bluehost
    • Domain Name ($2) – so we can reserve the domain name WalletSquirrel.com.
    • Bloom ($7) – our creative email signup forms.
    • Grammarly ($12) – The premium version helps elevate our writing to the next level!
    • Money Mix Insiders ($166) – Great mastermind group for finance bloggers + Ahrefs Membership

What’s Next For Wallet Squirrel in April

In the next month, we have some excellent posts coming out, we have some great posts by fellow bloggers, and we’re going to create some fun finance comics for everyone to enjoy. Did I mention I’m excited about the finance comics?

P.S. If you’re a blogger, let us know if you have a great guest post idea! We only accept guest posts from other bloggers.

Our monthly income reports are an opportunity to share exactly what it's like to run Wallet Squirrel. These are a transparent look at what we make, all the struggles/successes, and perhaps most importantly, how we build from an audience of zero to 17,000 this last month.

Income Report – February, 2021

Our monthly income reports are an opportunity to share exactly what it’s like to run Wallet Squirrel. These are a transparent look at what we make, all the struggles/successes, and perhaps most importantly, how we built an audience of zero on Day 1 to 17,000 users in this most recent month.

If you’re curious about our progress, we share these income reports every month.

What We Accomplished in February

  • Adam and Andrew had our annual Wallet Squirrel retreat. Meaning we hung out and planned out next year’s goals while eating snacks that we deducted as a business expense.
  • Updated our contact form on our Contact Page. In the last 5 years, I’ve received numerous emails from people who have no idea how to read our guest post guidelines. So now they have to checkboxes next to each item to agree they understand. It seems silly, but half our time is responding to emails from the worst writers.
  • We were granted access to a couple more affiliate networks (more coming on that soon!)
  • We’re trying Ezoic as a new ad platform. Let us know what you think!

Our February Website Traffic

It is still a little crazy we share our website statistics, but we sincerely hope those reading get an idea of what it’s really like to run a blog. It’s very tough, but incredibly rewarding when we see people appreciating our content.

A majority of our traffic comes from Google, but we did have one day where a random bots sent a bunch of garbage traffic. So please ignore that spike. Here’s what the month’s traffic looked like!

Our monthly income reports are an opportunity to share exactly what it's like to run Wallet Squirrel. These are a transparent look at what we make, all the struggles/successes, and perhaps most importantly, how we build from an audience of zero to 17,000 this last month.

Our February Website Income

It’s exciting to say that we had another month of $500+ income! This is a huge deal because this is becoming the average for our monthly income reports. This is money we use to grow Wallet Squirrel and buy more dividend stocks!

A big contributor to our high income is our How To Start A Blog page which continues to be one of the best on the internet (in terms of design). These affiliates are great, but we hope that our website ads and additional affiliates will become bigger contributors as we grow!

Our monthly income reports are an opportunity to share exactly what it's like to run Wallet Squirrel. These are a transparent look at what we make, all the struggles/successes, and perhaps most importantly, how we build from an audience of zero to 17,000 this last month.

Every month we continue to try different ways to make money, and these passive income experiments continue to boost our potential income. Every day these grow and will eventually replace our entire income through blogging. Cool Right!

  • Google AdSense – we make money when people see or click (extra money) on website banner ads
  • Affiliate Marketing – we earn a commission if someone buys a product through a link on your website
  • Blue Host Affiliate –  an affiliate link for website hosting we use.
  • Online Surveys – we earn money from participating in online surveys like Swagbucks.
  • Stock Photography – we earn money whenever one of our photos sells online.
  • Interest Checking/Saving Account – we earn interest on the money in our checking and savings accounts.
  • Cash Back Credit Card – we earn extra money via 2% cashback from using our credit card.
  • Seeking Alpha – we earn recurring ad revenue from SeekingAlpha.com for some articles we wrote years ago.
  • Lending Club – we earn interest from peer-to-peer lending.
  • Dividends – we earn dividends from the stocks we own.

Monthly Expenses for Wallet Squirrel

While it’s great to talk about the money we make. We also spend money to help our blog grow. Here is how much money we spent in February.

Monthly Expenses – $219

  • Bluehost ($36) – hosting service
  • Sitelock ($8) – extra security add-on from Bluehost
  • Domain Name ($2) – so we can reserve the domain name WalletSquirrel.com.
  • Bloom ($7) – our creative email signup forms.
  • Money Mix Insiders ($166) – Great mastermind group for finance bloggers + Ahrefs Membership

In addition to our monthly blogging expenses, I did purchase a few dividend stocks to add to my stock portfolio. I purchased a few shares of Microsoft and Verizon. These purchases will continue to boost my monthly dividend income!

What’s Next For March

A big part of March will be closely watching our new Ezoic Ad Platform and optimizing it for our audience. There has to be a balance for people to accept ads and us to make money. I’m hoping to find that balance. So hopefully you’ll forgive this month as we play around with different ad set ups.

Additionally, I have some fun blog posts coming out and I’m excited to some new marketing efforts!

Income Report – January, 2021

I know the new year and 2021 is an arbitrary date, but I really am looking forward to this new year! Especially when we just had the best January ever in terms of Income.

I’ll cover that in a bit, but if you’re new to Wallet Squirrel you’ll learn that we share everything we do, learn and accomplish in these Income Reports. It’s our chance to be transparent about what it’s really like discovering new side hustles and show how to build an entire stock portfolio simply from your side-gig profits.

What We Accomplished In January

  • We saved some costs by canceling our social media tool subscriptions. Social media is great for interacting with people but terrible for bringing visitors to our site. Our goal is to get to 100,000 page views, so social media is getting sidelined until we hit that goal. We’ll still manually be on social media, just not paying for expensive tools.
  • Andrew had car trouble and was marooned at his family’s house after the holidays an extra month. Being out of sync with normal and way from his usual office, his blogging abilities were diminished. He’s luckily back in Denver and gearing up some awesome posts.
  • Also updated lots of backend website stuff, so we’re ready to hit 2021!

Here is Andrew’s temporary workstation while I was stuck at my family’s house most of January. He’s crafty.

What Our Website Traffic Looks Like

In 2021, we’re still excited to share our actual website traffic with our readers and it still continues to be a vulnerable thing! It’s scary sharing something that most bloggers hide, but it’ll help give you a good idea of how a blog really grows.

We are amazed that more and more people visit Wallet Squirrel than ever before. All our effort in the past and present continue to impress people and we’re so thankful people keep coming back. Have 30,000 page views is pretty awesome!

How Much Money We Made In December

We had our best January ever! The big income areas were some affiliate sales, a sponsored post and we had a big jump in revenue from 3 Seeking Alpha articles Andrew wrote a couple of years ago (yay residual income)! Overall the total came out around $581.66.

That amount is great, but I want to beat $600 so bad!

We have an extensive section on ways to make money (that’s close to #1 right now on Google) where we’ve written in-depth about everything we try, but here are the highlights from income we made in December.

  • Google AdSense – we make money when people see or click (extra money) on website banner ads
  • Affiliate Marketing – we earn a commission if someone buys a product through a link on your website
  • Blue Host Affiliate –  an affiliate link for website hosting we use.
  • Robinhood – stock market broker we use awards 1 free share of random stock to us and whoever signs up.
  • Online Surveys – we earn money from participating in online surveys like Swagbucks.
  • Stock Photography – we earn money whenever one of our photos sells online.
  • Sponsored Link – we are paid to add a link to companies we rigorously review and like.
  • Interest Checking/Saving Account – we earn interest on the money in our checking and savings accounts.
  • Cash Back Credit Card – we earn extra money via 2% cashback from using our credit card.
  • Seeking Alpha – we earn recurring ad revenue from SeekingAlpha.com for some articles we wrote years ago.
  • Lending Club – we earn interest from peer-to-peer lending.
  • Dividends – we earn dividends from the stocks we own.

Monthly Expenses for January

We always talk about how little it takes to run a blog. Furthermore, this month we cut out some social media and link building fees, so it’s even cheaper to own a blog. Here is a breakdown of our costs to run Wallet Squirrel.

Monthly Expenses – $219

    • Bluehost ($36) – hosting service
    • Sitelock ($8) – extra security add-on from Bluehost
    • Domain Name ($2) – so we can reserve the domain name WalletSquirrel.com.
    • Bloom ($7) – our creative email signup forms.
    • Money Mix Insiders ($166) – Great mastermind group for finance bloggers + Moz Membership

All of the profit we make on Wallet Squirrel is added to our stock portfolio we share with everyone online. Our goal is to build our stock portfolio with enough dividend stocks, that the dividends will eventually replace our entire income. It’s a concept we’ve had since the very beginning days of Wallet Squirrel and every day we get a little closer!

What’s Next For February

Now that Andrew is back in Denver, and sitting at his home office again, we’re hitting the ground running. We’re planning on sharing some new cool posts, some upcoming partnerships, and an entirely new game plan that will help us share more cool articles than ever before. Be excited!

Income Report – December, 2020

Let’s end 2020 with a bang, and what better way than with our Income Report?

Ok, let’s be honest. We end every month with our Income Report because we freaking love these things. It’s a chance to reflect on all the passive income, active income, and progress we’ve made on Wallet Squirrel!

What We Accomplished in December!

  • Our Domain Authority jumped up to 56! This is a big deal as it’s Google’s way of saying Wallet Squirrel is legit and knows their stuff!
  • Refreshed a few articles
  • LOTS of emails

I can’t say December was a super busy month because Adam and I primarily spent it with our families. It’s really hard to balance writing articles while getting quality family time in. So we choose family and regret nothing.

What Our Website Traffic Looks Like

Since we shot up in our Domain Authority, our traffic has also jumped. This is reflected in our visitors, page views, and advertising revenue. We’re hoping to better take advantage of this in 2021.

If any of you are shocked that we share our real traffic numbers, it’s understandable. Most people say they’re big shots but never show their actual visitors. We enjoy sharing this because it fits our whole mentality of being transparent to our readers.

How Much Money We Made in December

For the month of December, our income came in at $343.99. We would have broken $500 again had it not been for one vendor payment being delayed. No worries, it just means our January, 2021 revenue will be epic!

We have an extensive section on ways to make money where we’ve written in-depth about everything we try, but here are the highlights from income we made in December.

 

 

Monthly Expenses for November

We talk a lot about our blog (how to start a blog) because we continue to find it as one of the best ways to make money, but it’s also relatively inexpensive to run.

Monthly Expenses – $235

  • Bluehost ($36) – hosting service
  • Sitelock ($8) – extra security add-on from Bluehost
  • Domain Name ($2) – so we can reserve the domain name WalletSquirrel.com.
  • Bloom ($7) – our creative email signup forms.
  • Tailwind ($14) – our super awesome Pinterest marketing tool.
  • Money Mix Insiders ($166) – Great mastermind group for finance bloggers + Moz Membership

What’s Next for January, 2021

Lots of planning in January. I love the Elon Musk quote “how do I accomplish my 10-year plan in 6 months?”. So I’ve been busy planning out 10 years of Wallet Squirrel, what it can become, and how to get there. Then focusing on how we can do that all in 6 months.

I’m super excited about this plan!

Income Report – November, 2020

We’re thankful for this blog and everything we have accomplished in 2020!

We’ll start with that, and dive into our favorite monthly posts, Income Reports! These are a chance for us to be transparent about the income we make from blogging as well as recap over everything we do as cool bloggers!

The highlight of November was definitely Andrew walking in the cold to get groceries in sandals. Committed to saving that gas money.

What We Accomplished in November

  • Adam created some epic plans to build a basement climbing wall for the kids. Hopefully, we’ll see photos on social media in the future!
  • We a fully plugged into the Money Mix Insiders mastermind group for finance bloggers. It’s a great group and we continue to learn more about blogging!
  • We created our first press release for Wallet Squirrel in time for the holidays. It built some great backlinks. That was exciting!
  • We did a guest post for the huge blog “Your Money Geek” about high dividend stocks.
  • Wrote a great post on “How Does Bail Work and Do You Get Bail Money Back“.
  • Got a 92 out of 100 (that’s fast) from google for site speed. Google likes fast blogs. Check your site speed here.
  • Other miscellaneous stuff includes updating plugins, wrote guest posts not published yet, creating backlinks, creating new Pinterest templates, and more!

What Our Website Traffic Looks Like

We continue to share our actual blog traffic. Hardly any other bloggers do this, but we want you to see a real example of a growing blog.

November was a great month because it was continuous traffic. That’s honestly most of our months here at Wallet Squirrel with slow steady growth. We’re super happy with that.

How Much Money We Made in November

It’s crazy we had another $500+ month. It’s a great “heck yeah!” that all our efforts continue to help build our traffic, our blog income, our side hustles, and more.

Especially when you consider that we do all this extra work in addition to our actual jobs. Meaning we do our normal 8-5 job, then continue working to build this blog. Many long nights and weekends building a brand the internet is accepting as an authority on personal finance. A brand that has made $511.42 in November!

We're thankful for this blog and everything we have accomplished in 2020! We'll start with that, and dive into our favorite monthly posts, Income Reports! These are a chance for us to be transparent about the income we make from blogging as well as recap over everything we do as cool bloggers! #incomereport #personalfinance #moneytips #blogging

We have an extensive section on ways to make money where we’ve written in-depth about everything we try, but here are the highlights from income we made in November.

 

 

Monthly Expenses for November

Starting a blog is actually really cheap. The costs only start to build when you begin to pay for marketing services to help grow your blog. As we earn more money from blogging, we spend more money on marketing services to help us further grow.

Here is what it costs to run Wallet Squirrel this month. Our biggest cost was our membership to the mastermind group Money Mix Insiders, but it’s worth it. We learn about new link opportunities, free press releases you can try, and a wealth of knowledge from other experienced bloggers sharing lessons learned.

Monthly Expenses – $235

  • Bluehost ($36) – hosting service
  • Sitelock ($8) – extra security add-on from Bluehost
  • Domain Name ($2) – so we can reserve the domain name WalletSquirrel.com.
  • Bloom ($7) – our creative email signup forms.
  • Tailwind ($14) – our super awesome Pinterest marketing tool.
  • Money Mix Insiders ($166) – Great mastermind group for finance bloggers + Moz Membership

We continue to make more blogging than our overall costs. Anything extra we put away in our investment portfolio we share with all of you. You literally get to see the entire money process from how we make money to how it’s invested. We hope you enjoy the transparency on Wallet Squirrel!

What’s Next In December

Wow, it’s weird to type December. This year has been insane, but it still feels odd to say that it’s nearly over.

In December we’re hoping to do LOTS more guest posts. So let us know if you want a free guest post or do an interview series. We’re game!

Income Report – October, 2020

As we wrap up Fall, we continue to provide a transparent look at Wallet Squirrel through another monthly Income Report! These Income Reports are always a favorite because it helps us celebrate everything we’ve been up for the month. Plus for our readers, it’s an incredible peek behind the curtain at running our website.

We reveal a lot more than other bloggers, so strap in for a real look at blogging.

What We Accomplished In October

It’s funny, I actually have about 3 pages of items we accomplished in October, but many of these are unexciting little things that simply had to get done. These included testing WordPress plugins, updating URLs, etc.

Honestly, most of October was spent building links. We probably added 30+ links back to Wallet Squirrel from all high authority websites. I think these efforts helped our own recent increase in Moz Domain Authority to 36!

What Our Website Traffic Looks Like

Last month we had some huge boosts in traffic as some of our articles were picked up on MSN. That felt amazing, but I secretly prefer our slow consistent growth because it’s more predictable. I’ll take slow growth over volatile swings any day!

Something we recently started doing is sharing our monthly traffic here in our Income Reports. It’s something I always wondered about when I was thinking about starting a blog. This also helps establish credibility because we can show there are an incredible amount of readers viewing Wallet Squirrel on a consistent basis!

Income-Report-October-2020

How Much Money We Made October, 2020

Last month, we did an incredibly amount of work on the blog, but usually, these efforts don’t pay off till months later. So while our October Income wasn’t overly impressive at $262.76. We know that this will continue in the future because of the work we’re putting in now.

This amount is pretty typical with our Wallet Squirrel income lately. It’s great to see any income over $200, but it’s not enough to retire on. Luckily we know all our continued efforts will keep seeing this monthly income grow. Here is the breakdown!

As we wrap up Fall, we continue to provide a transparent look at Wallet Squirrel through another monthly Income Report! These Income Reports are always a favorite because it helps us celebrate everything we've been up for the month. Plus for our readers, it's an incredible peek behind the curtain at running a finance blog. #incomereport #personalfinance

We’ve written about each of these income streams in the past. Here is more information on each one of these ways to make money.

  • Google AdSense – we make money when people see or click (extra money) on website banner ads
  • Affiliate Marketing – we earn a commission if someone buys a product through a link on your website
  • Blue Host Affiliate –  an affiliate link for website hosting we use.
  • Online Surveys – we earn money from participating in online surveys like Swagbucks.
  • Stock Photography – we earn money whenever one of our photos sells online.
  • Interest Checking/Saving Account – we earn interest on the money in our checking and savings accounts.
  • Cash Back Credit Card – we earn extra money via 2% cashback from using our credit card.
  • Seeking Alpha – we earn recurring ad revenue from SeekingAlpha.com for some articles we wrote years ago.
  • Lending Club – we earn interest from peer-to-peer lending.
  • Dividends – we earn dividends from the stocks we own.

 

 

Monthly Expenses for October, 2020

Unless you run a blog, the idea of blogging and technology seems very costly. However, it’s relatively cheap. Here is a breakdown of what it costs us to run WalletSquirrel.com. You’ll notice that most of the costly tools are simply to help us with marketing.

Monthly Expenses – $229

  • Bluehost ($36) – hosting service
  • Sitelock ($8) – extra security add-on from Bluehost
  • Domain Name ($2) – so we can reserve the domain name WalletSquirrel.com.
  • Bloom ($7) – our creative email signup forms.
  • Tailwind ($14) – our super awesome Pinterest marketing tool.
  • Twitter ($50) – This is for a tool we’re testing out.
  • Money Mix Insiders ($110) – Great mastermind group for finance bloggers
  • Blog Engage ($2) – This helped us create a lot of high-quality backlinks.

It’s great to see that our income regularly covers all our expenses for Wallet Squirrel. Any additional money is added to our investment portfolio to prove you can create an entire retirement plan from trying side-hustles.

What’s Next In November!

We’ve continued to fly at warp speed building the Wallet Squirrel brand lately. October was primarily spent building links back to Wallet Squirrel, and setting up processes to help grow the blog.

I think November will be more about creating great content. I’ve always been of the philosophy that each blog posts should take 20% of my time writing the content, and 80% marketing it. Yet lately I’ve been spending 99% of my time marketing. Now it’s time to bunker down and finish some of the awesome articles I’ve started!

Income Report – September, 2020

Last month’s Income Report was such a success that we decided to do another one!

Just kidding, we’ve been sharing these Income Reports since 2015 as a way to share how easy (or hard) it is to earn extra money online and what it’s really like starting a blog. Overall, it’s been a blast and a great hobby as we build up our savings for retirement!

What We Accomplished in September

We are flying on Wallet Squirrel lately and I think it largely has to do with the free coffee machine in my new apartment lobby. We have been building links, building content, building relationships, and everything to grow Wallet Squirrel.

We’re doing really well!

What Our Website Traffic Looks Like

In addition to what we do and how much we earn, we want to be transparent about our website traffic. Honestly, it’s something a little scary to show and most bloggers don’t share this info.

However, we’re doing it because we want to give you a realistic view of what it’s really like blogging.

September was probably our best month ever! We had 2 days of incredibly high traffic entirely because we were featured on MSN. We were blown away by all the visitors and amazed at all the people still flowing in from the news site. Take a look!

How Much Money We Made September, 2020

Additionally, this was one of the best months ever on Wallet Squirrel in terms of income!

The first part is that our article on MSN sent an incredible amount of web traffic that increased our website ad revenue. We don’t have a lot of ads, so it’s incredible that we made $121.37 in ad revenue! Especially since we use Google AdSense, the lowest paying ad service.

The second part that’s amazing is a couple of Bluehost affiliate commissions just days after we revamped our How To Start A Blog post. This was extremely gratifying after the week we poured into making this page cleaner, and more helpful.

Here’s what one of our best Income Reports looks like, nearly hitting $600!

We've been sharing these Income Reports since 2015 as a way to share how easy (or hard) it is to earn extra money online and what it's really like starting a blog. Overall, it's been a blast and a great hobby as we build up our savings for retirement!

 

If you’re curious about any of these income streams, we’ve touched on each one before.

  • Google AdSense – we make money when people see or click (extra money) on website banner ads
  • Affiliate Marketing – we earn a commission if someone buys a product through a link on our website
  • Blue Host Affiliate –  an affiliate link for website hosting we use.
  • Online Surveys – we earn money from participating in online surveys like Swagbucks.
  • Stock Photography – we earn money whenever one of our photos sells online.
  • Sponsored Link – we are paid to add a link by companies we rigorously review and approve.
  • Interest Checking/Saving Account – we earn interest on the money in our checking and savings accounts.
  • Cash Back Credit Card – we earn extra money via 2% cashback from using our credit card.
  • Seeking Alpha – we earn recurring ad revenue from SeekingAlpha.com for some articles we wrote years ago.
  • Lending Club – we earn interest from peer-to-peer lending.
  • Dividends – we earn dividends from the stocks we own.

 

 

Monthly Expenses for September, 2020

Starting and running a blog is relatively inexpensive, but there are LOTS of tools and services out there that help you speed up the growth of your blog.

The more traffic to your blog, there is more revenue potential. So that’s why we test out different products/services and share our experiences with you. You get the benefit of seeing what works and we have fun experimenting. Then as always, our extra money is invested in our portfolio here.

Here is everything we paid for last month.

Monthly Expenses – $216

  • Bluehost ($36) – hosting service
  • Sitelock ($8) – extra security add-on from Bluehost
  • Domain Name ($2) – so we can reserve the domain name WalletSquirrel.com.
  • Bloom ($7) – our creative email signup forms.
  • Tailwind ($14) – our super awesome Pinterest marketing tool.
  • Twitter ($50) – This is for a tool we’re testing out.
  • SEMrush ($99) – This has helped us with link building and keyword research.

What’s Next in October!

Now that we met last month’s goals by updating our Ways To Make Money and How To Start A Blog pages, we can focus on more new content and growth.

New content, will be easy as we have some awesome ideas for some upcoming posts.

I may be a little more excited about our upcoming growth spurt. We are looking at joining a fun personal finance mastermind group, Money Mix Insiders. I’ve been wanting to join one for so long and collaborate with other personal finance bloggers! I joined one mastermind group 3 years ago with a wide range of entrepreneurs and it was a blast, but having more focused PF bloggers will be epic! We’re thrilled to see Wallet Squirrel continue to grow!

Income Report – August, 2020

For 5 years now, we’ve been sharing these monthly income reports to show how we actually earn money online and it’s easier than you think. We break down how much we earn and where that money comes from.

We love this transparency, and we’ve learned you guys appreciate it as well!

What’s New With Wallet Squirrel!

First, let’s start off with all the new things we’ve been up to in August. Most of the time, these Income Reports are read by other personal finance bloggers or people considering starting their own blog.

There are lots of things that go into making a successful blog and Wallet Squirrel is definitely a successful blog due to all the work we put into it every day. Here are some of the projects we’ve been up to!

  • We joined some new affiliate programs! These allow us to earn more commissions off products we’re already recommending. The new programs are Skimlinks (great affiliate network), ConvertKit (we’re moving over to this email service), and Kinsta (we’re moving website hosting companies).
  • We joined a blog syndication network! Basically we signed an agreement that allows us to submit articles we choose for syndication, meaning they can show up on websites like MSN Personal Finance and Inc Magazine. We submitted some great posts, we’ll see if any of these are picked up on these worldwide networks!
  • Discovered links to Wallet Squirrel on some incredible websites like PodcastInsights.com! We are so thrilled! If you link to us, we’ll give you a huge shoutout!
  • We wrote a new post – How To Become An Amazon Affiliate since we’re asked about this all the time! We added lots of screenshots of the sign-up process, so we expect this post to do well!
  • We updated some great posts – 4 Reasons You Don’t Really Own Digital Movies You Buy On Amazon and our Robinhood App Review for investing in the stock market.
  • Added to our increasingly popular Ways To Make Money page! Pretty soon we’ll have the most comprehensive (and helpful) list on the internet!

What Our Website Traffic Looks Like!

Since we talk a lot about how Adam has been crushing it with our SEO (Search Engine Optimization) we wanted to show what this looks like. More specifically what our own personal website traffic looks like.

It’s a bit scary because it’s like sharing how many friends you have.

Most bloggers boast they’re super popular but when you use tools like SEMrush, you can the true number of their website visitors.

So here are our true traffic visitors. We’ve been SUPER lucky the last 5 years to have quality articles and build a really large audience. We’re proud to say we have over 22,000 monthly page views and our efforts keep this number growing!

We’re excited about this new part of these Income Reports. Let us know what you think!

How Much Money We Made in August, 2020

Another month of just under $300 is pretty great because this is the fourth month in a row! It may not seem like much, but the consistency is awesome!

A big part of this month was our largest Google AdSense ad revenue. In the past, our average ad revenue was $4 and it’s increased to over $53 in the last 2 months.

Our ad revenue increased simply because we updated our Google AdSense tracking code. It made the world of difference. A nice reminder to annually audit all your income streams for improvements!

Here is what all our monthly income looks like for August, 2020!

If you’re curious about any of these revenue streams, we’ve written about each one in-depth and how we set it up for passive income!

  • Google AdSense – we make money when people see or click (extra money) on website banner ads
  • Affiliate Marketing – we earn a commission if someone buys a product through a link on your website
  • Blue Host Affiliate –  an affiliate link for website hosting we use.
  • Robinhood – stock market broker we use awards 1 free share of random stock to us and whoever signs up.
  • Online Surveys – we earn money from participating in online surveys like Swagbucks.
  • Stock Photography – we earn money whenever one of our photos sells online.
  • Interest Checking/Saving Account – we earn interest on the money in our checking and savings accounts.
  • Cash Back Credit Card – we earn extra money via 2% cashback from using our credit card.
  • Seeking Alpha – we earn recurring ad revenue from SeekingAlpha.com for some articles we wrote years ago.
  • Lending Club – we earn interest from peer-to-peer lending.
  • Dividends – we earn extra money from the stock market in the form of dividends due to the companies we’re invested in.

Monthly Expenses for August, 2020

Earning money is great, but they say it takes money to earn money. Luckily our expenses are pretty low to run a website. We primarily pay for website hosting and a few minor tools to help us with marketing.

Monthly Expenses – $67 (not much considering how much we made!)

  • Bluehost ($36) – hosting service
  • Sitelock ($8) – extra security add-on from Bluehost
  • Domain Name ($2) – so we can reserve the domain name WalletSquirrel.com.
  • Bloom ($7) – our creative email signup forms.
  • Tailwind ($14) – our super awesome Pinterest marketing tool.

What’s Next In September!

We’re going to continue to build out our Ways To Make Money page, and hopefully finish it in September!  It’s funny, we have this ever-increasing To-Do list I keep in OneNote and it never seems to go down. HA HA HA

What do you think about us adding our new SEO feature to this monthly income report? Does it help? Anything to make it more helpful? Anything else you want to see?

Income Report – July, 2020

Every day feels like an uphill struggle, but it’s a massive relief to see our income reports continue to increase revenue. It’s inspiring to see our labor every month on Wallet Squirrel translate to real dollars!

Our income reports have become a monthly ritual to be transparent about what we’re doing on Wallet Squirrel and how much we make. Think of it as a behind the scenes look at what we do. Perhaps a VIP pass into the inner workings of what blogging really looks like.

What We Did In July, 2020

  • We wrote a fun article – 37 Amusing Facts About Money To Dominate Trivia Night. Each fun fact was a blast to share and all our friends have loved this article!
  • We updated 2 older, but popular posts because the Google Gods love when old posts are updated with new, relevant content. So we updated our TeeSpring Review article (a fun way to make extra money) and our 3 Reasons Why Monthly Stocks Are Better Than Quarterly.
  • On the website end, we now made our sidebar “sticky”. Meaning the bottom content of the sidebar will “stick” with the reader as they continue to scroll down the article. This will help with ad revenue, but more importantly, share our popular articles like “Ways To Make Money” with our readers. I’m hoping this helps people consider checking out the article! Do you see it?
  • In SEO we added a few more links on other websites (thank you to those added us!) plus we submitted to 10 different sites for a guest post. So far no one has reached back out to take us up on the offer, but we’ll keep trying. In these situations persistence is key!
  • Lastly, if you follow us on social media, you may have noticed we’ve been super active lately. No formal reason, we’re just kind of digging social media recently.

How Much Did We Make in July, 2020

The third straight month of our income being in the $200’s. By itself, it’s not incredible, but I personally need to see this increase for my personal motivation. Seeing these income reports consistently go up is a bit of an ego boost and a reminder that people can make money blogging.

I need this and I think most people do in some capacity. We need to know we’re doing something right and I think we are!

If you’re curious about any of these ways to make money, here are past articles we’ve written about each one!

  • Google AdSense – make money when people see or click on website banner ads
  • Affiliate Marketing (earn a commission if someone buys a product through a link on your website)
  • Blue Host Affiliate (website hosting we use, if people use our link we earn a commission)
  • Stock Photography – We make money whenever one of our photos sells online.
  • Sponsored Link – Companies pay us to link back to their site. If it makes sense, we add it.
  • Interest Checking/Saving Account – Making extra money from the money already in my bank account.
  • Cash Back Credit Card – I use my credit card all the time (responsibly) and make an average $25 back a month!
  • Seeking Alpha – I wrote a couple of articles for Seeking Alpha 2 years ago and continue to make money for each page view
  • Lending Club – A Peer-To-Peer Lending Company. I invested in loans and make interest back monthly.
  • Dividends – All the money we make on Wallet Squirrel, I invest in dividend stocks. These continue to residual income every month and at some point will fund my retirement if I keep building this up!

 

 

How We Spent Our Money In July, 2020?

Earning money is great, but it does cost a small amount to run a blog and our various money experiments. Not much, but here is a full break down of the expenses to run WalletSquirrel.com.

Monthly Expenses – $67 Total = Bluehost [$36], Sitelock [$8], Domain [$2], Bloom [$7], Tailwind [$14]

Every Tuesday Adam and I meet in the morning to discuss money coming in and money going out. We keep it all in a ledger and the above were our expenses. We also go over each charge and ask ourselves “Do We Really Need This?”.

Most items are necessary to keep our website running, but others like Tailwind we could cancel and be virtually unimpacted. However it saves us time, so we continue to look at it to grow our Pinterest traffic.

We’re currently at 35,000 monthly views, that’s up from 5,000 monthly viewers at the beginning of June. A nice increase for sure if you’re ever considering Pinterest for traffic!

What’s Next In August?

I would really like to get a guest post on a website with 40+ Domain Authority. It’s not easy.

I’m also going to continue to build out our Ways To Make Money page until we have more ways than any other website on the internet. It’s a process. Lol

Lastly, we’ve been approved for some fun affiliate links recently, for products we already use. I’m excited to share a bit more about those and see if anyone else is looking for similar tools to help their blog. Let me know!