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We’re Starting the Epic Niche Site Battle!

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“Let’s do this!” is how I responded to a LinkedIn message from Barnabas of TheDadWallet.com & SerialBoss.com.

Back in May, Barnabas reached out to Wallet Squirrel following up on all our talk about building a niche website. He’s been wanting to do the same thing and he suggested we do something like Pat Flynn’s Niche Site Duel and compete to see who could make the better niche website.

F*#k, I freaked out. This is the first time I’m going against a real blogger and sharing every step of the process. What if my ideas suck?

Although terrified, I REALLY want to do this. I want to build something awesome with everything I’ve learned the last year. So I accepted the challenge of what we’re calling the “Epic Niche Site Battle”!

Niche Site, What Is That?

In an older post, I gave 50 Examples of Amazon Affiliate Websites. Essentially a niche site is a website that caters to a particular narrow group of people with a common interest. For example, people who own large fish tanks could be a particular niche. You could totally have a website about that!

You can also monetize these niche websites and have them make money for you. I’ll admit, that’s my motivation to start this. I’m hoping to build a passive income with this new website and use that money to buy more dividend stocks.

How the Competition Works

Barnabas and I sat down (via Google Hangouts) to lay out how the competition works.

Duration: We are giving each other 1 year to build & grow our niche sites. Starting on January 1st of 2018 we’re starting our site and giving comprehensive reports quarterly on both our blogs (walletsquirrel.com & serialboss.com). We each may add additional posts, but we have to share all of our stats every three months. Whoever has better key metrics at the end of the year wins.

What We’re Competing On: We’re both building niche sites to help us grow our incomes, so making money is key but not the only factor. We are tracking 4 key metrics we both felt were vital to the success of a niche website.

Updates: We’ll share our updates quarterly with January 4th as our first post. Damn that’s soon!

  • First Update – March 29th
  • Second Update – July 5th
  • Third Update – September 7th
  • Last Update – December 6th

Rules: The only rules we came up with were:

  1. No one else can help us. I can’t have my buddy Adam helping me or hire any Virtual Assistants. The same goes for him. It’s just him and I each bootstrapping a website from scratch.
  2. Paid Advertising must be deducted from profits. I don’t plan on using a lot of Paid Advertising since I’m poor and don’t want to spend money, but I may try $50 in Facebook Ads to see/track if it helps.

That’s it. All else is fair to build the ultimate niche website!

Full Transparency: We’re sharing EVERYTHING (good times and bad) except the domain names. We want to be as transparent as possible since we want to help others build niche websites and show how it’s done, but we’ve both heard horror stories of people using similar domain names and stealing traffic from new sites after the keyword research has been done.

I may share my domain name at the end of the competition, once established, but it’s up to Barnabas to share his or not. For now, we’ll call our respective sites the Wallet Squirrel Niche Site and the Serial Boss Niche Site.

My Previous Niche Site Experience

So far my previous niche site experience leaves room for improvement. In the past I’ve built 4 unsuccessful niche websites, but each one got better.

That’s right, I’ve built 4 awful niche sites in the past. It’s time to build something awesome!

Starting when I was 24 I built my first niche site reviewing online universities, it was called Top5OnlineUniversities.com. It was awful because I wrote generic school descriptions and only made money with AdSense. I hated myself for building something so lame. So I quit after a year.

At age 25 I built a website called LanguageMindMaps.com (it’s not up anymore). I wanted to use my graphic design talent to create mind maps of typical conversations in different languages to help people visually learn new languages. It was better looking but I had no way to really monetize it and knew nothing about marketing. It failed because no one was searching for the term language mind maps.

At age 26 I built a deodorant niche website that started doing well for the keyword search, but it lacked ways to monetize the website. Plus I wasn’t exactly thrilled to tell people I had a website on deodorant. So since I wasn’t excited to market it, I lost interest and it died.

At age 27 Adam (of Wallet Squirrel) and I built a Halloween Costume website. This was something that looked cool, had great keyword research and did really well. However, it was just a seasonal website so the rest of the year I lacked interest in maintaining it since it only turned a profit once a year. That lack of motivation destroyed me and I game up. By the time Halloween came around again we didn’t have the keyword strength and lost tons of traffic. It’s slowly been dying.

Now! I plan to build something that’s graphically cool, that I’m excited to share with other people, has awesome keyword strength with a topic I can write about throughout the year. These are the guiding factors for my new niche site.

Strategies

It was pretty funny when we shared our initial strategies, they were very different approaches. So we’ll get to see two common strategies in action.

I wanted to go with a traditional affiliate site where the purpose is to rank high for a particular keyword then get my audience from my niche website to a product as fast as possible. When people use my tracking codes, I get a portion of the sale if they buy anything. So my strategy is to gain traffic through keyword targeting and quickly get them to a product site quickly. The idea being the more people I get to a product site, the more products that will sell.

Barnabas with SerialBoss has a bit different strategy. He plans to make most his income from Google AdSense rather than affiliate sales. So he is focusing on ranking highly in Google in a particular niche and gain revenue through visual AdSense ads.

Overall: I anticipate I may make more money first, but he is playing the long game by trying to become the premier expert in a particular niche field. If he can rank highly for one particular keyword, it’s easier to start expanding into other similar keywords and significantly grow his traffic.

So It Begins

I’m currently in the pregame phase. I’ve built a few niche sites in the past, but none have been overly successful. I really have no idea what I’m going to do. I know I’m going to build an affiliate niche website and it’s going to follow rules I stated above from past lessons learned, but I don’t know exactly what it will be yet. I don’t even have a domain name in mind.

So I’m currently rapidly typing domain names into GoDaddy to see what’s available and sounds good. Rapidly strategizing in my head because on January 1st we’re going fulling speed!

Does anyone want to join?

The main Epic Niche Site Battle is between Barnabas and I, but anyone is welcome to join in. Does anyone want to join us building a completely new niche website in January? Sign up for my email newsletter below to follow the action!

Self Improvement – Get Rid of Your Distractions Right Now – Part 1/4

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Self Improvement – Get Rid of Your Distractions Right Now – Part 1/4

I am going to try something new for a self improvement article that has not been done here on Wallet Squirrel yet. Starting this week I am going to do a little mini series about getting rid of distractions within my own personal life. This series will go for the next 3 months with an article being released at the beginning of each month. It will be during the same week when Andrew releases one of his awesome income reports.

This will not be one of your typical self improvement articles where I list off a bunch of things for you to try. No, this is a list of items for me to go out to personally experience it for you! Over the years I have been reading article over article about self improvement, and do not get me wrong, there are some good tips out there. The issue is most of the writers have never tried these “self improvement” tips themselves so how do we know if they work?

Getting rid of distractions is key to self improvement. Without those distractions you can work on what you truly love.

Getting rid of distractions is key to self improvement. Without those distractions you can work on what you truly love.

One of my favorite writers about self improvement is Z from Zero to Skill. He often writes about his own personal experiences on becoming a better and more productive person. One article I loved was his Ultimate Guide For Waking Up Early. He walks through what helps him and what did not work out to help him get up in the morning after years of trial and error.

This personal touch is what I want to bring to this mini-series. My goal is to give you several ideas throughout the series on decluttering your life to for self improvement and increase your productivity.

The Beginning – Part 1 of 4

Today we will talk about the foundation as to why and what I plan on doing over the next three months. Today we will talk why we should all get rid of distractions in our lives. Then I will lay out some goals that I want to accomplish. Then I will set out for a month using several techniques I have researched about over the years. Part 2 of the mini-series will talk more about those techniques and what did or did not work out.

Let us begin!

Why Getting Rid of Distractions is Beneficial to Self Improvement?

Just this past weekend my pastor at church talked about work during his sermon. One thing he mentioned really resonated with me. He talked about what if everyone would cut back on all extra clutter in life (ie. Playing on the Xbox, watching Netflix, looking at Facebook, etc)? Then he asked, what if everyone took that time/energy and put it into their passions instead? Think about how much more productive and successful those individuals would be.

Now this is not the first time I have heard these questions about people spending more energy on their passion rather than only being consumers of unhealthy distractions. Sadly, I cannot remember those other examples but this is my most recent encounter with the thought.

The Fear

The thought of removing all of this extra clutter in my life seems really scary at first. I think, “What if a better video game such as COD: WWII comes out?” Or, “What if I miss some big important message or video of a cat saving a dog’s life on my Facebook feed?” This fear is FOMO, the fear of missing out. Just recently, I have only begun to understand that this stuff does not really matter in life. What I should be worrying about is my family, my friends, hiking in the Colorado mountains, along with other passions such as working on websites.

After coming to this realization I was able to clearly see that there are so many materialistic items in my house that I really did not use anymore. The only reason I am holding on to them is because of that “What if” moment. For the first time, I was free to let go of those items.

Question: Go ahead, take a look around your house. Do you have any of these items in your house? What is your goal by getting rid of distractions for self-improvement?

For me, it is all about getting rid or minimizing these distractions so I can become more financially free from debt. This will be accomplished by replacing Facebook, the Xbox, as well as reducing Netflix to spend more time on Wallet Squirrel, Adam Olson Photography, and other side hustles. This will all lend me to enjoy my family and friends more.

Ugh! Facebook…..

My Story

Getting distracted is very easy for me. Especially when I have something in front of me such as an Xbox, Netflix, or Facebook to distract me.

There is something that Marc from Surviving Prepper said that really caught my attention.

“If you eliminate items in your life that are not needed, you have room for items that are needed”

For me, I see this as I need to remove the distractions in my life so I can really focus on what is important to me (God, family, friends, fitness, and yes…Wallet Squirrel).

I tend to be a very materialistic person. These fun but worthless items keep me distracted on what really matters, my family, life goals, health, and so on. It is time to make the sacrifice by selling a bunch of items in our house that seem to add more value to my life but really do not. Some of these items include an extra 42 inch TV, an Xbox, a couple old laptops, an old camera, and whatever else I find.

I also like to watch a lot of Netflix on my own while working on tasks. It really slows down my productivity. Netflix will not get canceled because I also enjoy sitting down with my wife to watch a show or movie. Instead, I will set a rule that Netflix watching is only when I am with her.

Social media and Netflix are major distractions for me.

Social media and Netflix are major distractions for me.

The biggest step self improvement will be dropping social media sites such as Facebook. I have tried many ways to avoid this evil distraction but I cannot get away from it. Because I use Facebook messenger to communicate with my best friends and some are too stubborn to switch services **Cough**Cough** Andrew **Cough**Cough** I cannot get rid of Facebook altogether. So I will use Cold Turkey to block the site on my personal and Home computers as well as my phone.

Side Note: If you do not know what Cold Turkey is, I highly recommend you check it out. It allows you to block any distracting website on your computer or application on your phone. You can set up custom schedules to when and when you cannot access these websites or applications. It is really helpful!

Self Improvement Goals in the Next Four Weeks

I have a lot to accomplish in the next four weeks till the June follow up article comes out. Below is a set of goals I plan on accomplishing before the next follow up.

  1. Sell extra items that can be a distraction. I will sell the items just like Andrew did in his article How to Sell Something on Craigslist and Make Money. This extra money will go towards paying off our car loan quicker.
  2. Finish our backyard renovation. This project has been a HUGE distraction the past couple of weeks. We completely tore up the backyard and are starting all over with a blank slate. In a future article, I will write about this experience and save over $4,000 in costs! Stay tuned!
  3. Start waking up earlier, 5:00 AM, to work out. Using Z’s method, mentioned above, I will try to wake up earlier to work out on a consistent basis. It is well known that people who work out in the morning tend to be more productive during the day. My wants are there but the will is not so this is going to be a challenge.
  4. Stay focused on achieving my goals one percent at a time. There is nothing wrong with having big goals but trying to accomplish them all in one big chunk is setting yourself for failure. Instead, it is better to divide those large goals into smaller goals and accomplish those. I will focus on to only complete smaller tasks each day that get me one percent closer to completing my overall goals.
  5. Set up my next day the day before. Each night before bed I want to layout my plan of attack for the next day. This will not require much time, maybe 10 to 15 min. Here I will plan out the smaller tasks that I want to conquer.

 

Wakey! Wakey! Time for eggs and bakey!

What to Expect in the Follow Up

I will go over if I accomplish these goals or not and the techniques/tips used for each goal. There will be a detailed review of what I did to accomplish each one and what you can do for yourself. If I fail, I will go over what did not work and adjustments to be made.

Stay tuned for the remainder of this raw adventure giving yourself real life tips and tricks to getting rid of distractions for self improvement.

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