Don’t Be Afraid to Experiment with Ads to Increase Your Revenue
When it comes to online businesses and smart marketing strategies, there has been a rise of many newer and smarter technologies over these years. Among them, if I consider something of a modern genre, then it would be ad mediation. Well, isn’t it helping the business-owners abundantly to earn maximum profit from their websites? It is such a unique and interesting process which act as an intermediate between the businessmen and the networks that they use to serve ad space.
Now, my main aim behind coming up with this article is to enlighten you about how you, as a website owner, can increase your revenue while advertising with Ad networks.
And, here’s what I would like to convey to you.
Just have a look!
The first thing that comes into this scenario is:
Where should you place the ads on your website?
Fortunately, there are a few options available for you:
- You can place the ads just above the folds as such ads usually perform better because it doesn’t need the audience to scroll the page to get a glimpse of them.
- Next, identify the layouts of your home page and internal pages. If you see that they are different then you can opt for placing the ads in the bottom half of internal pages which are richer in contents and people love to scroll down these pages to read the content up to the end.
- Gather the idea from the Ad networks that which kind of contents are trending currently. It might be the videos or other lively forums, and sometimes the text contents. So, whatever might be the scenario, make sure that you are placing your ads in the proximity of such buzzing contents of your blog or website.
Determine the right ad sizes
Just determine the right kind of layout for your website and then try the best sizes and ad combinations depending on the same. Moreover, it would be excellent if you experiment with different standard sizes for banners and the specific rich media formats because if you do so then advertisers will be able to get an access to your business and even ad networks could effectively work with your website.
Go for a variety of pricing models
When it comes to various publishers then most of them like to work on a CPM basis. You might even sometimes want to test the performance of some specific campaigns on the basis of a CPC or CPA model for such campaigns which can directly target your website’s visitors. With the help of an Ad network, you will get the leniency to work with any of your desired pricing models among the aforementioned ones in an effective way.
Check out the Income Reports on Wallet Squirrel to see how much Ad Revenue Andrew has earned over the last couple years.
Choose to work with the perfect ad network
You might be familiar with working on the basis of Google Adsense (Wallet Squirrel uses this) but remember that this Ad network is entirely based on contextual advertising. So, if you think that your website is not text-heavy then there is no point of using this ad network as it will be completely irrelevant and finally end up not increasing your revenue.
In such a scenario, if you want to opt for the best one then the display ad network will be an excellent alternative. So, it is the best option for you if you don’t want to entirely rely on the conventional ad networks and rather choose the smart formats which could let you earn huge profit.
Read ahead!
- A perfect ad network for you will target the exact advertisers who can display the most relevant ads to your visitors and thus the tendency of your visitors to perform better will increase.
- If you choose the right ad network for your business then it will provide you a 100% fulfillment of advertising spots.
- The most valuable reports from ad networks can really help you to understand how your business is going on. May it be an idea about the type of advertisers that do wonders for your site, the ad sizes on your pages that you can either keep or exclude depending upon your performance, or how does the revenues of your site vary in different languages and regions, you’ll get to know everything from such reports.
Final Thoughts
So, don’t wait anymore! Just act smart, make the best use of ad networks, experiment with different kind of strategies, measure results, and finally analyze the same to skyrocket your future business revenues.
Several years ago I had a high traffic website and made most of my income from display ads. The past few years I’ve focused on other monetization methods, but ads can be a good way to make money from the traffic that you always have. Earlier this year I used AdThrive on one of my sites and had a pretty good experience with their service. I would definitely lean towards a network like AdThrive or Mediavine over AdSense.
It’s amazing you just said that because that’s exactly what i did this evening. In addition, I’m glad to be in this line of work for the long haul b/c getting financially stable is no overnight operation. 🙂
I’m finding that some ads will cause a mixed content message to appear in the web browser. Have you ever had that issue?
How’s your affiliate marketing coming along my friend?