Naming Force is a website that runs naming contests for up and coming companies/start-ups looking to generate a creative name for their company. I’ve been testing this website for the last month to see what it’s about, so here is my Naming Force Review.
What is Name Force?
NamingForce.com solves a problem. When a company doesn’t know what to call themselves, they’ll run a naming contest. A new company will post a description of what they do and some keywords they feel describe their company. They do this by setting a reward, typically $100 – $200 for a winning name. Then the Name Force community will submit various names based on company descriptions.
At the end of the naming contest (usually lasts a week). The company is required to select one winner and the you’ll receive the $100 – $200 reward. Simple.
Setting up an account was easy and they offered videos on how to navigate the various contests but I skipped those. However in hindsight, I recommend them. They would have been very beneficial as I was confused starting off.
Keep in mind, after registering, you’ll have a 3 day waiting period before they let you start submitting to contest and you’ll only be allowed to 2-3 entries per contest. You start off as a “Private” (yes, they follow military terms for seniority). The longer you’re on the platform, you’ll move up and gain access to more contests with more entry opportunities.
Once in themarketplaceace you’ll see a list of contests with the cash prize on the left and the amount of submitted names on the right:
Select a contest and check out a paragraph description of a company. That’s all you get. You’ll be given a small description of what they do and what makes them unique. Then you’re asked to create a name.
Keep in mind, they usually want a name that isn’t trademarked and has an available .com domain. So what I did, was come up with names that have an available domain. Usually, these names aren’t copyrighted since no one has bought their website domain.
To check if a name has a “.com” website domain, I used GoDaddy to see available website domains.
I did about 5 contests total. Here is one example:
Contest Description “We are a brick/mortar organization that helps companies create reviews for their company and/or products” They mentioned they were a tech company but that was the general gist.
I hopped on GoDaddy and spent 20 min finding some great names for this company with that slim description. I narrowed down the choices to two and submitted them on the form at the bottom of the contest page, which looks like this.
Naming Force Review Pros:
It’s easy to sign up and anyone can enter a contest, potentially earning $100 – $300 if your name is selected.
Plus it allows you to be creative on your own time. Each contest last about a week or two, so you have some time to think about your names.
Naming Force Review Cons:
It’s really hard to win. In the marketplace, it shows you how many other names have been submitted. At a minimum, it was around 600 names per contest. So you’re competing with many other great names for a prize, and there can only be one winner. I personally don’t like 600 to 1 odds. If that’s the case, I’ll go back to playing lottery tickets.
A month later, I never won. Not one contest. I feel I had some awesome names but they must not have struck a chord with the reviewers and that’s what matters. So in total, I did 5 contests at an average of 20 min each. I spent 1 hour and 40 min for nothing. It was slightly exhausting because I put a lot of thought into each name and none of them won.
I do not recommend this site as a way to earn money. My Naming Force Review revealed that it’s just not a consistent return for your time. You could easily continue to submit names for a year and still never win.
On the other hand, if you’re a start-pp, this is a great opportunity to get some awesome name ideas. This is a marketplace full of creative people with a history of naming companies. They’re willing to do the research to find creative names with available domains and trademark free brand names. You will pay $100 and get an average of 600 name submissions. You’re essentially paying around $0.17 per name within a 1-2 week turn around. The companies getting the names are the real winners in this deal.
Have you tried this, did you win? I would love to hear from someone who won because it’s a cool idea but sadistically frustrating to creative people who lose.
Wallet Squirrel is a personal finance blog by best friends Andrew & Adam on how money works, building side-hustles, and the benefits of cleverly investing the profits. Featured on MSN Money, AOL Finance, and more!
Join the Awesome
Wallet Squirrel List!
Join our mailing list to get helpful money ideas & encouragement to do cool things!