Naming Force Review: Make Money Naming Start Ups

Naming Force is a website that runs contest for up and coming companies/Start Ups looking to generate a creative name for their company. I’ve been testing this website for the last month to see what it’s about, so here is my Naming Force Review.

What is Name Force? solves a problem. When a company doesn’t know what to call themselves, they will run a naming contest. A new company will post a description of what they do and some keywords they feel describe their company. They do this by setting a reward, typically $100 – $200 for a winning name. Then the Name Force community will submit various names based on company descriptions.

At the end of the naming contest (usually lasts a week). The company is required to select one winner and the you’ll receive the $100 – $200 reward. Simple.

My Experience

Setting up an account was easy and they offered videos on how to navigate the various contests but I skipped those. However in hindsight recommend them. They would have been very beneficial as I was a little confused starting off.

Keep in mind, after registering, you’ll have a 3 day waiting period before they let you start submitting to contest and you’ll only be allowed to 2-3 entries per contest. You start off as a “Private” (yes, they follow military terms for seniority). Then the longer you’re on the platform you move up and gain access to more contests with more entry opportunities.

Once in their market place you’ll see a list of contests with the cash prize on the left and the amount of submitted names on the right:

Naming Force Review - Contest Menu

Naming Force Review – Contest Menu

Select a contest and check out a paragraph description of a company. That’s all you get. You’ll be given a small description of what they do and what makes them unique and you’re asked to create a name.

Keep in mind, they usually want a name that isn’t trademarked and has an available .com domain. So what I did, was come up with names that have an available domain. Usually these names aren’t copyrighted since no one has bought their website domain.

To check if a name has a .com website domain, I used to see available website domains.

Go Daddy Research


I did about 5 contests total. Here is one example:

Contest Description “We are a brick/mortar organization that helps companies create reviews for their company and/or products” They mentioned they were a tech company but that was the general jist.

I hopped on GoDaddy and spent 20 min finding some great names for this company with that slim description. I narrowed down the choices to two and submitted them on the form at the bottom of the contest page, which looks like this.

Naming Force Review - Name Submission Form

Naming Force Review – Name Submission Form

Naming Force Review Pros:

It’s easy to sign up and anyone can enter contests that have a potential to earn $100 – $300 if your name is selected.

Plus it allows you to be creative on your own time. Each contest last about a week or two, so you have some time to think about your names.

Naming Force Review Cons:

It’s really hard to win. In the market place, it shows you how many other names have been submitted. At a minimum, it was around 600 names per contest. So you’re competing with many other great names for a prize, and there can only be one winner. I personally don’t like 600 to 1 odds. If that’s the case, I’ll go back to playing lottery tickets.


A month later, I never won. Not one contest. I feel I had some awesome names but they must not have struck a cord with the company reviewing them and that’s what matters. So in total, I did 5 contests at an average of 20 min each. I spent 1 hour and 40 min for nothing. It was slightly exhausting because I put a lot of thought into each name and none of them won.

I do not recommend this site as a way to earn money. My Naming Force Review uncovered there just isn’t a consistent return for your time. You could easily continue to submit names for a year and still never win.

On the other hand, if you’re a Start Up, this is a great opportunity to get some awesome name ideas. This is a marketplace of creative people with a history of naming companies and they’re willing to do the research to find creative names with available domains and trademark free brand names. You will pay $100 and get an average of 600 name submissions. You’re essentially paying around $0.17 per name within a 1-2 week turn around. You are the winner in this deal.

Have you tried this, did you win? I would love to hear from someone who won because it’s a cool idea but sadistically frustrating to creative people who lose.

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11 replies
  1. Hayes
    Hayes says:

    Hey Andrew, great blog, it really has got me motivated. I came across this somehow while Googling about a $2,000 emergency fund, because ironically, that is what mine is sitting at right now.

    I really like what you’re doing and how you track everything. I would like to publish something like this at one point. I would definitely be interested in talking to you about investing, etc. If you’re interested, please contact me via email, because I think we have a few things in common at least.

    • Wallet Squirrel
      Wallet Squirrel says:

      Thanks Hayes! That really means a lot!

      That’s too cool about ranking high enough in Google you found me. It seems we’re at a similar level for a financial safety net. Hopefully the post was helpful and made sense.

      I’ll shoot you an email with some of the things that helped me starting off. Thanks for visiting!

  2. DivHut
    DivHut says:

    So many different ways to make some cash online. I never heard of this before and probably won’t give it a shot. As you mentioned, the competition is fierce and with so many entrants and only one winner your odds of consistently making any type of cash is minimal at best. Better ways to use your time. Thanks for sharing.

    • Wallet Squirrel
      Wallet Squirrel says:

      ha ha ha I’m all about sacrificing my Netflix time to dabble with naming random start-up companies for cash, to try it out. With 600 to 1 odds. You’re better doing nearly anything for a better ROI.

      Thanks for stopping by DivHut!

    • Wallet Squirrel
      Wallet Squirrel says:

      It’s something I’d consider doing as I’m waiting in line to use the porta-potty at a concert. It’s really fun coming up with creative names, but when you have to cross check them with available domains, it’s getting close to doing work for free.

      Just because I never won, doesn’t mean you won’t. lol

    • Wallet Squirrel
      Wallet Squirrel says:

      Dang Amy! That’s the best I ever heard from anyone on this site. There aren’t any “contest” for $3,000 so I’m assuming you’ve won multiple times. Any tips for us newbies?

      PS. You listed your website as NamingForce, do you work for them? lol

  3. InSite
    InSite says:

    Hi, Wallet Squirrel! I had tried Naming Force a few years ago and never won anything there, either. This was over a period of months, not weeks. It can be difficult and the entries were evaluated by other contestants. The more you voted, the more entries you could submit.
    Though I don’t have anything bad to say about NF, I started on another naming site that begins with an S about the same time. The other site is openly being gamed and refuses to admit it. It was started by someone from India and a lot of the winners are also from India and sometimes don’t follow the rules but win anyway. I think the other site writes a lot of their own contests just to look busy and then pays them to staff. It’s tricky to call them out because with winning and losing, gaming is a hard thing to prove.

    • Wallet Squirrel
      Wallet Squirrel says:

      Thanks for the “InSite” =)

      I’m glad I’m not the only one having a hard time winning anything on Naming Force. What is this “S” naming site? Is it SquadHelp? If they are gaming the system, you’re totally right, it’s hard to prove as an outsider.

      The best thing we can do is try DIFFERENT forms of side hustling to make money. I like these ideas, but they just don’t seem to pay off.

      Thanks for sharing!

      • InSite
        InSite says:

        Thanks Andrew….um….maybe. It will catch up with the site eventually. “Contestants” win with names in the brief (against the rules) and more than once with the same name. (also against the rules.) It’s the same group that started about the same time and win all the time. I don’t care if it’s hard to win on a site as long as the site operates honestly. It’s hard to know how and where to report this kind of activity.


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